• Episode 10: PR Pitching Like a Pro
    Feb 28 2024

    On this episode, Pauline and Mike talk to veteran journalist, publisher, and author, Neil Gordon about the art of PR pitching and what resonates.

    Learn more about Neil's newest venture at: www.trialwatchers.com or at augustabusinessdaily.com

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    18 mins
  • Episode 9: Content Marketing 101
    Feb 15 2024

    On this episode, Mariah Obiedzinski joins Mike and Pauline to discuss the intersection of PR and content marketing, why Chat GPT can't solve for everything, and best practices for hiring creators.

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    20 mins
  • Episode 8: Media Training & The Importance of Lists
    Feb 11 2024

    On this episode, television producer-turned media trainer and author Paula Rizzo joins Mike and Pauline to discuss the importance of creating your own content, preparing for media coverage, and why lists will keep you on track. For more, visit: www.paularizzo.com

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    23 mins
  • Episode 7: The Copywriting Conundrum
    Jan 31 2024

    On this episode, Mike and Pauline welcome veteran copywriter, Julie Revelant to the show to discuss best practices for creating quality content that builds brand awareness and increases sales.

    For more, visit: www.revelantwriting.com

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    31 mins
  • Episode 6: Listener Mailbag
    Jan 31 2024

    On this episode, Mike and Pauline field listener questions about best practices in marketing.

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    25 mins
  • Episode 5: Crisis Comms & Vigilante PR
    Jan 13 2024

    On this episode, Mike and Pauline discuss leveraging PR for the greater good, and how to respond when it hits the fan.

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    16 mins
  • Episode 3: PR 101
    Jan 11 2024

    On this episode, Mike discusses how to earn media coverage for your business, and the dos and don'ts of pitching reporters your story.

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    20 mins
  • Episode 4: Growth Hacking 101
    Jan 11 2024

    On this episode, Pauline breaks down the essentials of successful business-to-business marketing and how to fill your sale pipeline with qualified leads!

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    23 mins