• Turning Ideas into Influence: Courtney Collins' Marketing Journey

  • Dec 3 2024
  • Length: 50 mins
  • Podcast

Turning Ideas into Influence: Courtney Collins' Marketing Journey

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  • Summary

  • Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.

    00:00 Introduction and Podcast Launch

    00:54 Meet Courtney Collins

    02:35 Courtney's Background and Career Journey

    06:41 Marketing Strategies in Construction

    14:54 The Hummingbird Effect in Marketing

    23:29 Empowering the Team

    24:34 Boosting Team Morale

    25:45 Engagement and Incentives

    27:17 Innovative Strategies

    30:20 Advice for Newcomers

    33:08 Future Plans and Innovations

    38:25 Leveraging AI and Tools

    41:51 The Hummingbird Effect

    48:01 Final Thoughts and Reflections
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