Episodes

  • Episode 17 – Find Your Crowd – Identifying Your Audience

    Episode 17 – Find Your Crowd – Identifying Your Audience
    Jun 24 2024
    Who are you talking to? How do you know that what you are selling resonates with the right audiences? In this episode of Transmisión, Graham and Juan Pablo discuss how to pinpoint your ideal customers, analyze their behaviors, and tailor your marketing efforts to make the right impression. By identifying your audience, you’ll connect with them on a deeper level and boost your brand's success. Go to https://alphacomarketing.com/ to learn more. Follow us on social media: Linkedin: https://www.linkedin.com/company/alpha-co-marketing-media Facebook: https://www.facebook.com/Alphacomarketing/. And don't forget to hit that Subscribe button!
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    50 mins
  • Episode 16 – The Branding Strategy Playbook

    Episode 16 – The Branding Strategy Playbook
    Jun 21 2024
    Whether you’re a seasoned marketer or just starting out, Graham and Juan Pablo are going over the basics of setting up your branding strategy. A comprehensive guide with everything you need to elevate your brand and stand out in a crowded marketplace.
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    35 mins
  • Episode 15 – Thinking Quarterly, Thriving Quotient

    Episode 15 – Thinking Quarterly, Thriving Quotient
    Jun 21 2024
    How often do you look back and reflect on the progress your company’s made (or not)? Separating the year into four quarters helps you understand progress, track goals, and provide well-spaced incentives. On this episode of Transmisión, Graham and Juan Pablo discuss the benefits of quarterizing your mind when it comes to business —and marketing campaigns.
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    29 mins
  • Episode 14: A Time for Mail Campaigns with Kathy’s ATIME4Marketing

    Episode 14: A Time for Mail Campaigns with Kathy’s ATIME4Marketing
    May 20 2024
    Think direct mail is out of date? Think again. On today’s very special episode of Transmisión, Juan Pablo sits down with Kathy Hall, ATIME4Marketing’s CEO. They’re talking about all things direct mail in today’s marketing landscape. Listen to find out how you, too, can benefit from adding a little old school postal mail to lift your digital marketing mix. Go to https://alphacomarketing.com/ to learn more. Follow us on social media: Linkedin: https://www.linkedin.com/company/alpha-co-marketing-media. Facebook: https://www.facebook.com/Alphacomarketing/. And don't forget to hit that Subscribe button!
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    41 mins
  • Episode 13 – Blended Media, Using Old School Techniques Today

    Episode 13 – Blended Media, Using Old School Techniques Today
    Apr 18 2024
    With only 22% of organizations receiving adequate conversion rates from their ultramodern marketing efforts, it is clear that digital marketing could use some support. Here’s where tried-and-true old-school techniques come in. On today’s episode of Transmisión, Graham and Juan Pablo go over blurring the lines between on and off-line efforts and how different types of media reach different parts of the funnel. Go to https://alphacomarketing.com/ to learn more. Follow us on social media: Linkedin: https://www.linkedin.com/company/alpha-co-marketing-media Facebook: https://www.facebook.com/Alphacomarketing/ And don't forget to hit that Subscribe button!
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    47 mins
  • Episode 12 – Marketing Funnel Vision

    Episode 12 – Marketing Funnel Vision
    Mar 14 2024
    You can lead a horse to water but you cannot make them drink —that’s when the marketing funnel comes in! An effective marketing funnel helps generate leads, convert them into customers and turn customers into loyal campaigners. Graham and Juan Pablo go through the process and discuss successful strategies (or not) to get those raving reviews. Go to https://alphacomarketing.com/ to learn more. Follow us on social media:Linkedin: https://www.linkedin.com/company/alpha-co-marketing-mediaFacebook: https://www.facebook.com/Alphacomarketing/And don't forget to hit that Subscribe button!
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    31 mins
  • Episode 11 – Diving into Digital Ads

    Episode 11 – Diving into Digital Ads
    Feb 26 2024
    What makes Digital Ads unique? Like data-driven yellow pages, they have now become pivotal and also a huge arena for creativity. In today's episode, we dissect their different channels; discuss how they fare in comparison to SEO; and delve into their endless possibilities. And, as usual, we are adding Spanish into the mix. Come with us on this deep dive into all things digital ads. Go to https://alphacomarketing.com/ to learn more. Follow us on social media: Linkedin: https://www.linkedin.com/company/alpha-co-marketing-media and Facebook: https://www.facebook.com/Alphacomarketing/. Don't forget to hit that Subscribe button!
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    48 mins
  • Episode 10 – Public Relations & Marketing

    Episode 10 – Public Relations & Marketing
    Jan 18 2024
    Graham and Juan Pablo are back to discuss all things PR. Learn how the power of SEO helps boost PR and vice-versa. We are adding a zest of Spanish strategies to expand our reach! Go to https://alphacomarketing.com/ to learn more. Follow us on social media:Linkedin: https://www.linkedin.com/company/alpha-co-marketing-media Facebook: https://www.facebook.com/Alphacomarketing/And don't forget to hit that Subscribe button!
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    38 mins