What does it take to drive change in a male-dominated industry while staying true to your vision? In this episode of Transformative Leadership Conversations, I sit down with Andreea Gleeson, CEO of TuneCore, to hear her remarkable story. Andreea shares how she transitioned from retail to music, the challenges she’s faced as a woman in leadership, and her mission to empower artists at every level of their careers. From tackling gender inequality in the music industry to fostering innovation at TuneCore, Andreea’s journey is one of determination, grit, and vision. Her insights aren’t just inspiring—they’re actionable for anyone looking to lead with purpose and drive change.

Listen in as they discuss:

• Breaking barriers: Andreea’s work to bring gender parity and representation to the music industry.
• Supporting artists: How TuneCore helps musicians, from beginners to global stars, build their careers.
• Lessons in leadership: The mindset and skills Andreea honed to grow into her role as CEO.
• Empowering growth: The importance of doubling down on your strengths while addressing challenges.
• Overcoming obstacles: How Andreea navigated challenges in both her career and in the industry to create lasting change.
• The power of confidence: Why confidence is a critical factor for success, especially for women working in competitive spaces.
• The art of adaptation: Andreea’s advice on how to stay adaptable and innovative in a constantly changing industry.

Resources

Andreea Gleeson on LinkedIn | TuneCore

Winnie da Silva on LinkedIn | on the Web | Substack

How do people really see you, and does that match who you want to be? In this episode of Transformative Leadership Conversations, I take a close look at what it means to shape your leadership brand authentically. Through stories from real clients and practical advice, I’ll show you how to shape and evolve your brand to resonate and stand out in ways that genuinely reflect you.

Listen in as I discuss:

• Defining Your Leadership Brand: It’s about aligning how people see you today with who you want to become.
• Lessons from Real Clients: Hear about Mark, whose value was getting overlooked, and Gary, who needed a brand refresh to succeed in a new role.
• Building Brand Consistency: Actions speak louder than words, so let’s talk about why people trust what they see—and why you need to show up consistently.
• Projecting Your Brand Effectively: I'll walk you through exercises to help make your brand come alive, so you’re recognized for the qualities you want to be known for.
• Overcoming Common Missteps: Learn about frequent branding pitfalls, like being vague or trying to please everyone, and why specificity is key.
• Expanding Your Influence: We’ll discuss ways to build a brand that doesn’t just support you internally but amplifies your impact on a larger scale.

Resources:

Winnie da Silva on LinkedIn | on the Web

How do I define success—and how does that shape the decisions I make? In this episode of Transformative Leadership Conversations, I have the pleasure of chatting with Cherie Hu, a music industry expert and the founder of Water & Music. Together, we dive into decision-making in both creative and business landscapes, exploring how our interpretations of success can shape our paths and the strategies we choose.

You’ll here them discuss:

• Redefining Success: Leaders should understand that success can be defined in various ways depending on context, extending beyond just revenue metrics to include broader impacts and outcomes.
• Balancing Risk and Stability: Having a stable foundation is crucial for organizations, as it allows leaders to take calculated creative risks without putting their well-being or financial health at risk.
• Value of Experimentation: Embracing iterative experiments provides valuable insights and data, helping leaders make informed decisions and refine their strategies more effectively.
• The Power of Storytelling: Leaders can effectively communicate difficult decisions and rally support by crafting compelling narratives that make complex truths more relatable and understandable.
• Influence of Culture and Values: The culture of a company and its commitment to social impact significantly shape decision-making processes and how relationships with stakeholders are developed and maintained

Resources:

Cherie Hu on the Web I X (Twitter) I LinkedIn

Winnie da Silva on LinkedIn I Web