In this episode of Trailblazers Impact, Nan McKay sits down with Ericka Saurit, the founder of Saurit Creative, a boutique brand marketing agency. Ericka shares her insights on brand building, the importance of storytelling, and her unique concept of being a "creative renegade." Discover strategies to transform your business into an unforgettable brand and learn about the emotional drivers that influence consumer behavior in the home industry.

As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble as well as top home and lifestyle
brands around the world to develop award-winning brand messaging and
engagement campaigns.

Her background in interior design and marketing has made her passionate
about helping businesses transform into unforgettable brands.

Anatolii Ulitovskyi is a digital marketer with over 12 years of experience, a seasoned entrepreneur, and an SEO wizard. He ventured into the online business realm in 2008 with an electronic gadget shop in Ukraine in partnership with his brothers. He then quickly realized that paid advertisements weren’t enough in the rapidly evolving online market, which propelled him into the world of SEO. In this episode, Anatolii discusses how the changing world of technology is impacting digital marketing and shares tips for online business owners.

Listen in to learn how to succeed in digital marketing by spending more time learning product and customers, creating the right content plan, and finding people to help you implement all your ideas. You will also learn the importance of focusing on your strong side as a content creator and being patient instead of chasing best practices.