• Touchland Sanitizers: Feel good, like it’s nothing

  • Sep 6 2024
  • Length: 4 mins
  • Podcast

Touchland Sanitizers: Feel good, like it’s nothing

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  • Summary

  • "In the Marketing Room" podcast, hosted by Gigii, delves into the marketing strategy of the offbeat sanitizer brand, Touchland. With a unique branding approach that reframes sanitizers as beauty products, Touchland creates an alluring narrative that captures customer attention while also ensuring the product's value is perceived. The episode highlights the importance of showcasing real customer reviews, personalizing the shopping experience, leveraging micro-influencers for an active community, and strategic distribution for success in branding and sales. The host stresses that these lessons can inform your marketing strategies, drawing attention to the idea that effective marketing is about crafting a compelling story that resonates with your audience.
    • Get 1% better in less than 10 minutes every other week
    • How Touchland Made Hand Sanitizer a Beauty Product [Case Study]
    • How Touchland uses social media to make hand sanitizer a sell-out moment - Glossy
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