I love talking about the creative process, and how it applies to podcasting. Being a podcaster means that you are putting out episodes on a schedule, and to do that you really do need a process to support you. One of the things I didn't think about or realize when I got started was that maintaining a show, and putting out an episode every week, takes sustainable creativity and a process that is repeatable, dependable, while still leaving room to be creative. In this episode, I am sharing top ten reasons to develop a creative process to support your podcast production (and any other creative project you are working on):

1. Listen for the idea. Creative ideas will flirt with you, and get stuck in your head. It is your job to listen, and say yes, and bring it to life.

2. Lay the foundation. Much like advertising creative teams, you will be more likely to succeed if you put a bit of process into your creative process.

3. Be true to the idea that has come to play with you. Share in an authentic way, and not just for shock value. Get very clear on the value of what you are bringing to the world through your creativity.

4. Get curious. Now that the idea has come to roost, notice what else shows up. when you have set your mind on something, notice how many times there are little reassurances of it from the universe.

5. Show up and do the work. Set aside a time to work on your craft.

6. Make it a conscious effort. From a practical standpoint, podcasting is not something that can be done in a rushed effort; everything about it takes time

7. Honor your craft. Let your idea grow organically. My ideas for the podcast tend to mull for a week or so before they take shape. Sometimes I am taking notes, sometimes I am just noticing what is going on. Past guest Fred Waitzkin recommends carrying a notepad with you to capture the inspirations you get as you are going about your day.

8. Be protective of your bubble. Fred Waitzkin and I chatted in episode 212. When you are in the midst of your creative process, and doing the work, make sure and leave time and space for it. Be protective of this time. This can be difficult. and sometimes it means saying no to other things to make room for creativity.

9. When it is time to record / do the thing and give it structure. Honor that you will need time to create.

10. Do not get overwhelmed or let "end thinking" stop you. Fight the urge to make the outcome bigger than it needs to be. Keep it simple, and take the first steps that are right in front of you.

Bonus! Let go of the outcome, and let the journey take you.

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