• Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin

  • By: anniepreneur
  • Podcast

Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin

By: anniepreneur
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  • Summary

  • Join non-sleazy sales specialist Annie P. Ruggles and highly successful but utterly relatable guests as they decode the marketing, mindset, sales, and success hacks hidden within beloved movies, tv, music, books, and more. Often goofy but never fluffy, each episode ends with easy-to-implement homework that will leave you feeling delightfully legit. Season two is coming SOON!
    Pruggles LLC
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Economics Leadership Marketing
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Episodes
  • 124: On Personal Brands, Polarization & Parks and Rec (feat. Caitlin Penny)

    124: On Personal Brands, Polarization & Parks and Rec (feat. Caitlin Penny)
    Jan 12 2024
    Is your personal brand still important when you're scaling a business? How can your values and flair create a bedrock for company culture? And what the heck is the right balance between personal and professional content on social media? We'll answer all that and more in this week's jam-packed episode. 

    This week, Annie P. Ruggles is joined by Caitlin Penny, the powerhouse behind Copper Theory Creative, and they dive deep into authenticity (yep, it's still "the thing"), hiring the right people, and fostering honest-to-goodness real relationships inside your sphere of influence. Plus, this episode is loaded to the gills with Parks and Rec insights and references. What can we learn about outbound marketing from Tom, Leslie, and Ron? You don't have to go to Pawnee to find out.

    This one's for you, L'il Sebastian.

    Parentpreneur Advisory: This episode contains some colorful language.

    Resources:
    *    Connect with Caitlin through her website, Facebook, and LinkedIn.
    *For a free 30 minute brand assessment by Copper Theory Creative, click here!
    *Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here.

    What's Inside:
    04:12 - So how can you really, truly know your target market?!
    08:44 - Parks and Rec characters have unique brands.
    12:26 - Authenticity and personal branding can go awry.
    17:11 - Embrace personal brand, expand reach, amplify.
    22:25 - The Leslie Knope method of ecosystem growth
    25:15 -  Demographics don't define individual wants and needs.
    27:26 - Unexpected details in my hidden website bio.
    30:49 - Workfam relationships provide critical relationships for solopreneurs and business owners.
    37:19 - That could be Oprah!

    Wanna binge? Check out these related episodes:
    10: On Branding, Reinvention & Cafe Tropical (feat. Chelsie Tamms) - Schittsfest 2 of 2
    64: On Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus)
    66: On Authenticity, Brand Identity & Inventing Anna (feat. Ari Krzyzek)
    111: On Audio Branding, Improvisation & Dungeons & Dragons (feat. Jodi Krangle)
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    49 mins
  • 123: On Differentiation, Boldness & Radiohead (feat. Megan Gersch)

    123: On Differentiation, Boldness & Radiohead (feat. Megan Gersch)
    Dec 15 2023
    Are you drowning in "shoulds?" Bogged down in the expectations of yourself, your clients, and even your paid advisors? And, to top it all, is one-size-fits-all marketing or the newest high-priced fad failing to bring in the right people? It's time to shake things up, y'all. This episode will help you do exactly that.

    This week, Annie P. Ruggles is joined by the creative engine known as Megan Gersch. Megan is a branding and web design expert, specializing in "music industry disruptors who want to build an empire." Megan is the go-to for brands that want to stand out in crowded markets - without falling prey to the trends. Thanks to her savvy analysis, the conversation is a masterclass in differentiation, self-representation, and brand evolution. Then, the two focus on a mutual love for the pioneering, rule-breaking, ever-evolving sensation known as Radiohead. What lessons can be learned from their example of shaking off "shoulds" and doing things their way? Let's find out.

    Resources:
    Connect with Megan through her website, Instagram, TikTok, and Youtube
    Don't forget to listen to her podcast, Your Sparkly Brand.
    Download her Elevated Web Presence Checklist and other goodies at megangersch.com/resources
    Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here.

    What's Inside:
    00:00 -  Embracing confidence online takes practice and time.
    05:12 - Building a brand is an endurance sport, not a sprint.
    10:05 -  Clarity in design attracts ideal clients, and repels others.
    16:53 -  Drive, vision, systems, automation, repurpose, content, consistency
    19:36  - Shift from perfect to real: Marketing transforms.
    24:58  - Tracking content across platforms creates omnipresence online.
    30:44  - Key role of style guide in business.
    36:17  - Radiohead at Lollapalooza: a perfect experience.
    40:31  - Radiohead is brilliant at creating fan experiences.
    48:33  - Thank you for 3 years of support!
    51:03  - Homework: Evolve your thinking to evolve your brand.
    53:36 - Join us on LinkedIn!

    Wanna binge? Check out these related episodes:
    17: On Boldness, Speaking Up & Lady Gaga (feat. Suz Chadwick)
    40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz)
    79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour)
    82: On Healing, Hustle Culture & Kesha (feat. Jessica Butts)
    106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)
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    54 mins
  • 122: On Leadership, Self-Healing & Jean-Luc Picard (feat. Jennifer Urezzio)

    122: On Leadership, Self-Healing & Jean-Luc Picard (feat. Jennifer Urezzio)
    Dec 8 2023
    What the heck is "warrior energy" and how can it be harnessed in our personal and professional lives? How can we best balance head and heart during moments of stress and overwhelm? And how can we break ourselves of toxic self-sacrifice and really, truly practice self-compassion amid societal pressures and inner child tantrums?

    This week, Annie P. is joined by the soulful and brilliant Jennifer Urezzio, founder of Soul Language. Her specialty is helping movers and shakers honor their own wisdom, connect with Divine support, and co-create with the energy of their businesses.

    Together, they explore their mutual love for Peanuts, "The Lord of the Rings" and more before focusing on "Star Trek," drawing parallels between the emotional depth of iconic characters and their own experiences. They delve into the concept of purpose (and its myths), share personal anecdotes (AKA fangirl a little), and offer practical advice for self-compassion and self-awareness. It's an uplifting, empowering listen for Trekkies, the woo-woo, and all entrepreneurs, bravely and boldly going where no one has gone before. Engage!

    Resources:
    - Connect with Jennifer (JU) through her website and Instagram.
    - Grab JU's jaw-droppingly good free guide, The Myths of Purpose.
    - Don't forget to listen to her podcast, Ask & Answered By Soul.

    What's Inside:
    06:09 Acknowledging divine backup
    13:57 Accepting change brings unexpected discoveries.
    19:48 Head and heart balance
    26:15 Warriors, inner children, and the Peanuts gang
    29:50 Choice is essential for our well-being.
    37:06 Embracing rebranding
    40:15 Picard, Troi, and a reminder about Vulcans
    45:43 LeVar Burton is a gift to the world. 
    48:57 Homework: "Embrace self-awareness and compassion for success."

    Wanna binge? Check out these related episodes:
    42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen)
    45: On Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke)
    51: On Courses, New Customers & Star Trek: Voyager (feat. Melody Johnson)
    80: On Expertise, Unlearning & The OC (feat. Rachel Kurzyp)
    114: On Magnetism, Genius & Zoey's Extraordinary Playlist (feat. Mellissa Seaman)
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    52 mins

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