TIGHT BRIEFS Ep 5 - The number one variable for maximizing the success of your Meta social media advertising is high-quality contextual creative. Facebook, Instagram, and the extended Meta advertising network prioritizes high-quality images, videos, landing pages, and copy. In addition, not following these best practices is likely to result in either Meta rejecting your ad or causing you to waste thousands of dollars that could have been better spent.

Tight Briefs and 6Fi has no sponsorship with any of the companies and/or providers listed in this video. This information is purely educational.

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Tight Briefs is a marketing podcast & newsletter where you’ll find innovative strategy, creative insight, and no-nonsense tactics being used by current creators, marketers, and entrepreneurs. Hosted by Mike Heffron, co-founder of creative agency 6Fi. Enjoy a mix of interviews, fireside chats, live-stream Q&As, keynotes, and deep dives into subjects that impact results.

Work with Mike and 6Fi → 6fimedia.com

Social media is hard. Creating a really cool ambitious strategy is fun but it'll fall flat if you can't keep up with the workload. For busy entrepreneurs, especially solo-preneurs, social media can quickly take up all your time or become a forgotten part of your business.

That's where the BPM strategy comes in. Designed for speed of content creation over virality so you can build a consistent foundation for future success.

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The results are in! In this episode Mike covers the State of Video 2024 Report created by video marketing platform Wistia. We cover our favorite highlights of the report and give our takes on the data presented. View the full report to see all the details.

Tight Briefs has no sponsorship with any of the companies and/or providers listed in this video. This information is purely educational.

Wistia State of Video 2024 Report: wistia.com/learn/marketing/video-marketing-statistics

Subscribe to the Tight Briefs Newsletter → tightbriefs.beehiiv.com/subscribe

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Tight Briefs is a marketing podcast & newsletter where you’ll find innovative strategy, creative insight, and no-nonsense tactics being used by current creators, marketers, and entrepreneurs. Hosted by Mike Heffron, co-founder of creative agency 6Fi. Enjoy a mix of interviews, fireside chats, live-stream Q&As, keynotes, and deep dives into subjects that impact results.

Work with Mike and 6Fi → 6fimedia.com

Subscribe to the Tight Briefs Newsletter → https://tightbriefs.beehiiv.com/subscribe

In this episode, Mike talks about the comprehensive gear package he would purchase if he was starting over as a content creator. Designed for in-house business creators, vloggers, podcasters and marketers. This is not a tutorial on how to create video, photo, audio or the principles of content capture but simply the gear that would be the best fit in the current market.

Tight Briefs has no sponsorship with any of the equipment providers listed in this video. This information is purely educational.

GEAR LIST
Camera

• Sony ZV-E10
• Sony E PZ 16-50mm f/3.5-5.6 OSS Lens
• Sony NP-FW50 battery
• Watson Mini Duo Charger for Batteries
• SanDisk 128GB Extreme PRO UHS-I SDXC Memory Card
• SmallRig Camera Cage with Right-Side Handgrip

Audio

• Zoom H4n Portable Handheld Recorder
• SanDisk 32GB Extreme PRO UHS-I SDHC Memory Card

Lighting

• Neewer 700W Photography Softbox Lighting Kit
• SmallRig P96 LED Video Light

Accessories

• Ruggard Onyx 45 Camera Shoulder Bag
• K&F Concept BI234M Travel Tripod

Work with Mike and 6Fi → https://6fimedia.com

Subscribe to the Tight Briefs Newsletter → https://tightbriefs.beehiiv.com/subscribe

Welcome to the Tight Briefs podcast! In this debut episode, Mike lays out some basic principles to follow when hiring a videographer or video team, whether you're looking for one video or a full-time content creator.

Work with Mike and 6Fi → https://6fimedia.com