Getting merchandising right is a balance of art and science. In this podcast, Aik Leong Lim, Head of Product and Merchandising at Burton Snowboard (Greater China), discusses how forward-looking trends, individual taste, gut feeling, and industry knowledge (the art) must blend with data-driven analytics (the science) to create effective merchandising strategies. Using sporting events like the Olympics and the World Cup as examples, Aik explains how brands can even align their merchandising efforts with current trends while still grounding their decisions in historical data.

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Hosted by Raphael da Silva

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Building trust in AI amidst widespread doubt and skepticism is a challenge for all organizations. In this podcast, Jason Smith, Chief Digital Officer, Data & Commerce Practices of Publicis Groupe, highlights the importance of transparency and clear communication with stakeholders as key for fostering confidence in AI adoption. He also emphasises the value of involving external audits and ethical practices, and dives deeper into the future potential of external third-party verification in building greater trust and accountability in AI systems.

For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/

Hosted by Raphael da Silva

Hosted on Acast. See acast.com/privacy for more information.

The role of PR is a lot more than just wining and dining. In this podcast, Former Vice President PR & Communications Middle East, Africa & Asia-Pacific at Accor, Sarah Fernandez, a PR expert with over 15 years of experience, clarifies the often-misunderstood role of PR in hospitality. She speaks on the importance of keeping your PR teams in the loop, the role it plays in different functions, and how you should deal with influencers as a useful PR tool.

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Hosted by Pippa Woodhead

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"It's a co-pilot, not the pilot." Generative AI is going to revolutionise the way we market. In the meantime, how can we best leverage the tools currently available to us? In this podcast, Priyanka Nath, former Head of Performance Marketing, APAC at Google, and Founder and Fractional CMO at Crux Advisory, shares some tips, tricks, and examples around using generative AI tools effectively as a marketing professional, and how you can get started.

For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/

Hosted by Pippa Woodhead

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How do you become an 'influencer' in your company? In this episode, Allan Toner, a seasoned sales professional with a career spanning over four decades, shares practical ways employees can contribute to their company's sales momentum regardless of their position. Allan is also the former Head of Channels and Alliances, ASEAN at both Google Cloud and Amazon Web Services. He emphasizes leveraging personal networks and professional memberships to aid sales teams. He also provides actionable tips to develop one's influence and career.

For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/

Hosted by Raphael Da Silva

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Reorgs are never easy, but they can be easier. Alexia Dubois, founder of online retail platform ShopAmour-usa.com, and former Director of Market Merchandising at Tommy Hilfiger, takes us through the "five stages of grief" that your team will go through during a difficult reorg, and how to manage the emotional impact while inspiring trust through tactful communication.

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Hosted by Pippa Woodhead

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Just a nice, progressive-sounding idea, or could this soon be a reality? In this podcast, Marcus Mossberger, who is the Future of Work Strategist at Infor, raises the real questions that need to be answered when it comes to the four-day work week, and suggests some strategies for effective implementation and adaptation.

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Hosted by Pippa Woodhead

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"Culture is leadership, and leadership is culture." As former Head of Brand & Identity, Global Brand Development at H&M, Jenny Hagblom has extensive experience in leadership roles across various industries, and in this podcast she unravels the intricate fabric of organizational culture and its symbiotic relationship with leadership. As a leader, you'll gain invaluable insights for creating environments of excellence and inclusion, starting from ensuring that your leadership is leading the way.

For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/

Hosted by Pippa Woodhead

Hosted on Acast. See acast.com/privacy for more information.