• This title has not been market researched 😅 | Rajiv Lamba @ Neurosensum

  • Dec 19 2024
  • Length: 1 hr and 29 mins
  • Podcast

This title has not been market researched 😅 | Rajiv Lamba @ Neurosensum

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  • Summary

  • Globally, the market research industry is at least worth a hundred billion dollars! We really are living in a world where everything is market researched.

    The ads you watch on TV, the packing designs of products you use, even the movies you watch - they have all gone through a validation process using market research. The reason for this is simple really.

    When a company intends to spend millions of dollars on a product, they want to reduce the risk of failure. In this episode of the Founder Thesis podcast, your host Akshay Datt speaks with Rajiv Lamba - the founder of the market research tech company - Neurosensum and Surveysensum.

    In this freewheeling chat about entrepreneurship and market research, Rajiv shares valuable insights about the business of market research, building a business with profitability as the primary goal, and b2b sales.

    Stay tuned for the conversation and subscribe to the Founder Thesis podcast on any Youtube, Spotify or any streaming app
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