In today’s episode, Jeff Smith, The KPI Guy is talking with Matt Shoup

Matt is an award-winning serial entrepreneur, author, keynote speaker, aspiring paella chef, Brazilian Jiu Jitsu black belt, and Spanish coffee addict. Now, I’ve mentioned all of these things because they’re all totally relevant to Matt’s life and his reason for being here on the show.

Matt first found his love for business at 10 years old, when he started a mowing lawns to earn $200 for a boombox. Ten years later, while studying at Colorado State University, he learned about sales, marketing, and business operations. He made lots of money in college but then spent three times what he earned.

In March of 2005, Matt got married, he was six figures in debt and working at a job he hated as a loan officer. After hitting rock bottom, he then founded a company with the last $100 he had to his name and the company grew to more than $35 million dollars in revenue.

He wrote his first book Become an Award Winning Company in 2011, and his second book called Painted Baby in 2023. He also has a passion to help others who are less fortunate, which is the Matt and Emily Shoup, Spain Study Abroad Scholarship.

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