• The role of purpose in business, with James Sandrini

  • Mar 4 2024
  • Length: 30 mins
  • Podcast

The role of purpose in business, with James Sandrini

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  • Summary

  • What is purpose? How is it useful? Does every business need it?

    Emily discusses all of this, and more, with James Sandrini - Strategy Director at Wildfarmed.

    This episode covers various topics related to purpose in business, including:
    • Purpose as a pure cause V. Purpose as a marketign strategy
    • Retro-fitting purpose into existing organisations
    • The role of purpose in recruitment and employer branding
    • How to decide if you are ready for a purpose-led approach
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