• The how and why of Jaguar’s reinvention | Deep Drive Podcast | Autocar India

  • Dec 14 2024
  • Length: 24 mins
  • Podcast

The how and why of Jaguar’s reinvention | Deep Drive Podcast | Autocar India

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  • Summary

  • Jaguar is reinventing itself as a maker of high-end EVs. But while the first model from the 'new' Jaguar only comes in 2025, it's the carmaker's rebranding exercise that has made headlines and lit up social media. Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - discuss the need for the rebrand, the response to the new logo as well as the products that will essentially make or break the brand.
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