• The WordBirds Podcast with Chris Willis

  • By: Axios HQ
  • Podcast

The WordBirds Podcast with Chris Willis

By: Axios HQ
  • Summary

  • Words build relationships, ignite interests, and power epic journeys in the business world.

    Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.

    • Words are the magical glue between your business and your customers, capturing interest and driving action.


    • Great communication opens doors to opportunities and builds stronger connections.


    The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

    • Discover the art of personalization and the need for standout, engaging messaging.


    • Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.



    What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.

    • Get the lowdown on strategies to elevate communications and position pros as strategic partners.


    • Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
    © 2025 The WordBirds Podcast with Chris Willis
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Episodes
  • Surviving the Comms Crunch: Lessons in Strategic Positioning
    Jan 16 2025

    Why it matters: Communications professionals are struggling to keep their seats at the table in a challenging job market. Becca Chambers, a comms exec with a flair for straight talk, joins WordBirds to explore why comms teams are being cut and how they can shift from "cost center" to "business driver."

    Key takeaways:

    • Post-pandemic priorities have deprioritized brand and engagement efforts.
    • Communicators need to tie their work to outcomes, not outputs.
    • Building alignment internally is critical to long-term success.

    Becca’s advice: Show your value by speaking the language of business and proving how comms impacts the bottom line.

    Listen for: Insights into surviving this comms job market and building a personal brand that stands out, like Becca’s viral LinkedIn strategy that took her from 4k to 40k followers in 12 months.

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    29 mins
  • Align to Thrive: Unlocking the Business Power of Internal Communications
    Jan 9 2025

    Alignment fuels business success—but it’s hard to achieve.

    In this episode, Janet Hitchen shares how she used internal comms to:

    • Build alignment across teams.
    • Simplify complex ideas into clear stories.
    • Drive revenue and growth at Apple, Nespresso, and beyond.

    💡 Why it matters: Internal comms aren’t just newsletters. They’re the key to smarter, faster, and more strategic business outcomes.

    🎧 Tune in for insights you can put into action today.

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    24 mins
  • Future-Proofing Communications: Staying Ahead in a World of Constant Change
    Dec 12 2024

    Why it matters: Communications leaders face constant change—from evolving technology to shifting workplace dynamics. Staying ahead means mastering new skills, tools, and strategies.

    The big picture: Trey Sarten CCO at Anywhere, and a communications veteran, joins us to explore:

    • The evolving role of communicators as strategic business partners.
    • How to nurture curiosity and adaptability in a remote-first world.
    • Why leveraging AI is no longer optional.

    What’s next: Hear Trey’s practical advice on navigating challenges, building trust, and positioning your team for long-term success.

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    26 mins

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