The Typecast: Grow Your Art Business

By: Katie Johnson and Ilana Griffo of Goodtype
  • Summary

  • Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

    And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

    © 2025 The Typecast: Grow Your Art Business
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Episodes
  • What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44
    Dec 17 2024

    This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye.

    In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).

    We also talk about the art of pitching yourself (because waiting for opportunities? Not our vibe), why we’re rethinking success, and how our goals have evolved to better reflect who we are now.

    If you’ve ever felt stuck trying to balance creativity and business, or you’re just looking for a little inspiration to reignite your passion, we’ve got you. Let’s dive into a year of growth, self-discovery, and a few laughs along the way.

    All that and more when you listen to this episode:

    • Why this year felt like a creative sprint
    • Our personal and professional highlights (and a few hiccups)
    • How pitching ourselves led to some amazing opportunities
    • Why creative fulfillment is non-negotiable
    • The trap of chasing external validation—and how to avoid it
    • How we’re setting goals that balance numbers and feelings
    • The role of collaboration in reigniting creativity
    • How the internet distorts success (and how we stay grounded)
    • Embracing the fluidity of creative identity
    • Why experimentation and curiosity are at the heart of our process

    Mentioned in this episode:

    • DKNG
    • Hoodzpah

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website
    • Goodtype on Instagram
    • Goodtype on Youtube
    • Join the Good Guild

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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    43 mins
  • Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
    Dec 10 2024

    In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.

    So, buckle up— this episode is a perfect mix of relatable, inspiring, and just plain fun.

    All that and more when you listen to this episode:

    • Why niche communities are where it’s at for creatives
    • What it’s really like to work with your dream clients
    • Why recognition often comes when you least expect it
    • The type vs. font debate
    • How a good curse word can break the ice in design talks
    • The anonymous power of impactful design
    • Why not taking yourself (or design terminology) too seriously is key
    • The surprising comebacks of design trends
    • How your audience can help you spot hidden opportunities
    • Why finding your niche can make all the difference
    • How mentorship can elevate your craft with nuanced feedback
    • The hidden magic of community in creative courses

    Connect with our guest:

    • Instagram: hoodzpahdesign
    • Website: hoodzpahdesign.com

    Mentioned in this episode:

    • A Good Pear
    • Dustin Lee
    • Retro Supply co
    • Palm Canyon Drive

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website
    • Goodtype on Instagram
    • Goodtype on Youtube
    • Join the Good Guild

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

    Show More Show Less
    44 mins
  • The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
    Nov 26 2024

    In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry.

    Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography.

    Packed with insights on navigating the ups and downs of a design career, this episode is a must-listen for anyone looking to balance business and creativity in the ever-evolving design world.

    All that and more when you listen to this episode:

    • Why networking is a secret weapon for growing in the design industry.
    • How a creative community can give you the confidence boost you didn’t know you needed.
    • Balancing commercial work with passion projects keeps the creative fire alive.
    • How your role as a designer can shift and change.
    • Taking on speculative projects might just open doors you didn’t expect.

    Connect with our guest:

    • Instagram: @jamieclarketype
    • Website: jamieclarketype.com
    • LinkedIn: Jamie Clarke Type

    Mentioned in this episode:

    • Creative Market
    • Logitech Creative Console
    • Martina Flor

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website
    • Goodtype on Instagram
    • Goodtype on Youtube
    • Join the Good Guild

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

    Show More Show Less
    54 mins

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