• The Truth About Skool - A Strategic Marketing Overview

  • Oct 8 2024
  • Length: 29 mins
  • Podcast

The Truth About Skool - A Strategic Marketing Overview

  • Summary

  •  This is Jason Parker and welcome to the

    first episode of the state of the marketing union. Today, we're talking about

    school from a high level, strategic standpoint. You won't find these unique

    insights anywhere else, especially not when you search for school reviews,

    because all you're going to get are affiliate reviews that are incentivized

    today.

    You're going to get the truth about school

    and joining me is my business partner at Parker and Kirkland, Mr. Charles

    Kirkland. He's one of the top. Hey dude. Uh, let me introduce you real quick

    because, uh, you have an amazing background and people, if they're not aware of

    you, they need to be aware of the, the bombs, the absolute bombs you've knocked

    out of the park for, for, uh, various clients.


    So I was going to say, you know, Charles,

    he's one of the top fractional CMOs in the world. Uh, he helped a health e

    commerce brand grow up on 550, 000 per month to 4. 3 million per month and hit.

    40, actually 34 million in a year. And most recently helped a financial trading

    company hit their first 1. 5 million a month.


    And they had never had a seven figure a

    month before. And, uh, together, Charles and I have helped, uh, two clients,

    rock to rocket to 137 million in sales and three and a half years, because we

    only work with us. A small amount of VIP clients at a time as fractional CMOs.

    And to reach out, you can email us directly at Jason at Parker Kirkland.


    com. So before we rattle, before we get

    into anything that may rattle cages about school, because I want to be as fair

    as possible and we know we have some insight. Uh, insider insight, secret

    insider insight that says, you know, things are changing over there, but let's

    talk about what's good about school because I don't really, my intention is not

    to get on here and fillet school, but I want to give a high level overview and

    something highly strategic because when I search for things on school, Charles,

    I don't see anything that, uh, you know, isn't totally biased because it's

    totally incentivized is all I'm saying.


    Yeah, well,



    I think you've got a good point, but I'm

    going to give an example. Humans act in their own best interest and if it's my

    best interest to say school is the greatest thing on the planet I don't know

    how you know Civilization existed before school, but you need to use my link to

    sign up That's gonna be I hate to say it for school or or even buying an iPhone

    unfortunately Affiliates have gotten really good at learning how to manipulate

    Google Manipulate reviews and if you get someone who's got incentivized You

    know, quote unquote, reason to say good things.


    You hear nothing but good things, or you

    hear the classic. It's amazing, but there's like one little minor thing. Like,

    I don't like the color of the submit button, but other than that, life is good,

    dude, you know, with anything, when it's incentivized. I hate to say it. You're

    biased. You're going to get biased activity.


    So I want to back up for a second and Um

    kind of just talk about Sam Ovens as a person. The dude is instrumental in

    basically Shaping internet marketing from a consulting standpoint is the way we

    know it I mean, he really was the first person who popped on the scene with

    consulting that was affordable And in such a way that you could actually

    understand it before this it was like Lee McIntyre or a handful of other people

    with higher end stuff, which is great But sam really is a great person.


    He's great at...

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