“3 Things”: three hot topics from the world of marketing and video production.

This episode kicks off with a debate about the enduring power of TV commercials—are they still the king of advertising, or have streaming and digital channels finally dethroned them? You’ll hear insights about audience trends, the perception of trust and credibility that comes with TV spots, and why big brands still see value in this classic medium.

Next, the conversation shifts to video podcasts. The hosts break down why more people are watching, not just listening, to their favourite shows, how platforms like YouTube are reshaping podcast consumption, and what it means for brands and creators.

The final topic: Drones—fad or fixture? The duo looks back on the evolution of drone usage in video production, the shift from novelty to essential tool, and how changing laws and technology are continuing to drive innovation in this space.

If you’re curious about the evolving creative landscape—or just want to hear two industry pros debate what’s next—this episode is for you.

In this episode, Kevin Owens and Matthew Newman dive into the often-overlooked world of performer usage fees—the hidden costs that can dramatically impact TV ad budgets. Drawing from their own real-world experience with a recent client brief, they break down how these fees are calculated, why they matter, and the common misconceptions that catch many brands off guard.

From navigating budgets and pitching creative concepts, to managing the practical realities of working with production agencies and talent, Kevin Owens and Matthew Newman pull back the curtain on the conversations and decisions that shape video marketing and TV commercial production. Whether you're curious about how money flows behind the scenes, or you're gearing up for your own campaign, this episode promises a candid, down-to-earth look at an industry topic every marketer and business owner should understand.

Stay tuned for actionable advice, insider tips, and a few laughs along the way as they talk through what it really takes to get your ad—and your performers—on screen.

And the winner is...

To celebrate YourFilm's 20th year in business last year, we launched the “First Shot,” a competition offering an aspiring filmmaker the chance to produce their own short film.

Back in October, YourFilm announced the winner at the Prolific North Marketing Awards: Jake Metcalf!

Pre-production is now underway on Jake's exciting script: 'Playboy'.

After our first pre-production meeting and script review session, we invited Jake onto the Tripod podcast to talk about what led him to this opportunity and where his ultimate ambitions lie!