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The Third Layer

The Third Layer

By: Marshall Lockton
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The Third Layer is crafted for family-owned business leaders who understand the intricacies of navigating a business where family and leadership intersect. Host, Marshall Lockton zeroes in on the greatest leadership lessons.2024 Career Success Economics Management Management & Leadership
Episodes
  • If You Dislike Change, You'll Dislike Irrelevance More: How Progress Luv2Pak Stayed Relevant for Over a Century
    Mar 26 2026

    Ben Hertzman, President of Progress Luv2Pak, shares the century-long evolution of the packaging company, from a family-run factory to a modern, diversified enterprise. After his father, David, acquired the business, it evolved from domestic manufacturing into a global sourcing operation, adapting to customer needs and changing markets. Hertzman emphasizes that lasting culture is built on trust and empowerment.

    After gaining experience at Procter & Gamble, Ben rejoined the company as a trainee and worked his way up, reinforcing a commitment to meritocracy and continuous learning. The company builds loyalty by investing in its people and creating growth opportunities. With the launch of Gather Packaging, Progress Luv2Pak has re-entered domestic manufacturing, strengthening supply chain resilience and positioning the business for its next chapter of growth.

    Key Themes:

    Entrepreneurship Through Acquisition

    Strategic Transformation and Adaptability

    Leading Through Empowerment and Trust

    Internal Talent Development

    Full-Circle Strategy

    Intergenerational Transition

    Timestamps:

    03:20 - David acquires the box factory, beginning the family's ETA journey

    04:30 - Growth through retail clients and the Trivial Pursuit boom

    06:42 - Move from domestic manufacturing to global sourcing

    09:04 - Innovation and adapting to industry change

    12:32 - Early exposure to the business through factory visits and travel

    17:08 - Leadership lessons from P&G on culture and accountability

    19:02 - Returning as a trainee and rising to president

    27:13 - Turning around a struggling division and earning trust

    40:13 - Launching Gather Packaging and returning to U.S. manufacturing

    45:29 - Defining legacy through caring for people and partners

    Additional Resources:

    Connect with Ben on LinkedIn

    Connect with Marshall on LinkedIn

    Follow PeopleForward Network on LinkedIn

    Learn more about PeopleForward Network

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    48 mins
  • Kindness and Respect: Kieve Wavus Education's Sam Kennedy on his family's 100 years of Building Courage, Perseverance, and Loyalty
    Mar 12 2026

    Sam Kennedy, the fourth-generation leader of Kieve Wavus Education, details the hundred-year journey of the family-founded summer camp and non-profit, offering critical lessons on building an enduring organizational culture. The organization was transitioned to a non-profit in the 1970s by his grandfather to ensure its long-term health and good governance. Kennedy emphasizes that the culture is built on experiential learning, using the rigorous demands of wilderness trips and communal living to instill values like courage, perseverance, and loyalty.

    For family business leaders, the episode highlights the necessity of structured progression, authentic traditions, and rigorous talent selection to maintain cultural fidelity. Kennedy, who returned to the camp after a career in venture capital, aims for a legacy defined by empowerment, ensuring the organization can thrive even without a Kennedy steering the ship. This focus on developing internal leadership and scaling the mission through shared, challenging experiences is key to ensuring the organization endures for another century.

    Key Themes:

    Longevity through Governance Transition

    The Intentional Use of Rigor and Risk

    Succession and Empowerment

    Cultural Fidelity in Hiring

    Rituals as Consistency Enablers

    The Power of Sacred Storytelling

    Timestamps:

    03:18 - Founding story of Kieve: Uncle Don's vision, early campers, and the origins in 1926

    07:54 - Multi-generational leadership: how the camp remained in the Kennedy family for 100 years

    12:19 - Transition to a nonprofit organization and the expansion into year-round educational programming

    13:03 - The addition of Wavus: creating the girls camp and how the merger transformed the organization

    17:04 - Sam Kennedy's childhood experience growing up at camp and rediscovering its impact as an adult

    22:36 - Sam's professional journey in technology and venture capital before returning to lead the camp

    28:20 - Leading alongside close friends and family: trust, hiring philosophy, and cultural stewardship

    32:05 - What makes Kieve Wavus unique: wilderness trips, progression, independence, and authentic self-expression

    36:55 - The educational philosophy behind the experience: social and emotional development, resilience, and leadership

    43:05 - Core values in action: courage, perseverance, loyalty, kindness, and respect woven into daily camp life

    Additional Resources:

    Connect with Sam on LinkedIn

    Connect with Marshall on LinkedIn

    Follow PeopleForward Network on LinkedIn

    Learn more about PeopleForward Network

    Show More Show Less
    1 hr and 18 mins
  • The Bank Is the Vehicle: First Bancshares' Anthony Contrucci on Building a Legacy Through People
    Feb 26 2026

    Anthony Contrucci, a married-in fifth-generation family member of the Schrage family that built the 130-year-old Centier Bank, details the intentional work required to transition from a single family-owned business to a thriving, multi-generational family enterprise. Serving as a key leader and family historian, Contrucci emphasizes that the true legacy is the culture and the people, not the financial institution itself.

    For family business leaders committed to remaining "not for sale," the episode offers a blueprint for durability: transitioning to a "family enterprise mindset," building comprehensive governance structures from scratch, and actively nurturing emotional cohesion. Anthony highlights the importance of going "slow to go fast"—demonstrating tenacity to build new structures and policies before they are urgently needed. Finally, by founding 119th Street Capital, the family has created a strategic avenue for diversification, mitigating the cyclical risks of commercial banking while scaling their "servant heart culture" by investing in culturally compatible financial services firms nationwide. This intentional strategy ensures the promise of thriving, not just surviving, 100 years into the future.

    Key Themes:

    Mindset Shift: From Business to Enterprise

    The Durability of Emotional Cohesion

    The Power of Story and Servant Leadership

    Proactive Governance and Policy-Making

    Timestamps:

    00:43 - Centier Bank origin story: 130 years, growth to ~$10B assets, fifth-generation ownership

    02:08 - People, community, and culture as drivers; early civic leadership in Indiana

    04:04 - Banks' role in supporting towns; segue to family context

    04:48 - Family structure, ownership concentration, and family council overview

    07:08 - Marriage to Melissa and note on recent health crisis

    07:57 - Health scare details: bowel obstruction, surgeries, coma, recovery

    10:39 - Perspective shift: being present with family and mindful at home

    12:50 - Path into the family enterprise; fears of nepotism; move to Chicago

    16:27 - Time in the bank, gradual shift out of operations, current board/committee roles

    17:43 - Father-in-law's leadership: competitive beginnings to scaling people-first culture

    22:03 - "Not for sale" promise; turning a goal into strategy and learning journey

    25:52 - Building family governance/office; cohesion (emotional/financial); book, museum, documentary

    46:09 - Servant-heart culture and inverted org chart; structured community impact

    49:28 - 119th Street Capital: diversification thesis, capital planning, culture-first investing

    Additional Resources:

    Connect with Anthony on LinkedIn

    Connect with Marshall on LinkedIn

    Follow PeopleForward Network on LinkedIn

    Learn more about PeopleForward Network

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    1 hr
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