In this episode of The Trust Show, I’m joined by my friend and renowned sales expert, Mark Hunter, also known as "The Sales Hunter." Mark and I dive into the critical role of trust in sales, exploring how the "trust premium" transforms prospecting success. We discuss why traditional cold calling is dead, how to build trust that precedes your reputation, and how delivering value can turn one sale into the next. Mark also shares strategies from his latest book, The Making of a Mind for Sales. Don’t miss it!

ChatGPT and similar tools are transforming how we interact with technology, making computer communication feel increasingly human. This echoes Alan Turing's 1950 Turing Test, which questions whether machines can exhibit behavior indistinguishable from humans. In this episode, we explore whether computers can fool us into believing they're human, whether we want them to, and the implications. I'm sharing a special recording from Perspectives Matter, the McCuistion TV program I host, where we delve into AI's impact on our perception of intelligence and humanity.

In this episode of The Trust Show, I sit down with Stu Schlackman, author of Sales Sagas, to explore the transformative power of relationship selling. Stu breaks down his framework of the four distinct customer types and explains why recognizing these types is key for any salesperson aiming to build strong, lasting relationships. Together, we dive into how the Trust Premium principles align with relationship selling, discussing how trust and adaptability can lead to sales success. Join us as we uncover how understanding customer personality and fostering trust can help sales professionals close deals more effectively—without relying on price alone.