• Value Selling an Interview with Leading Expert Mike Wilkinson
    Dec 19 2024

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    I'm your host, Steve Mills, and welcome to The RESULTS Mastery Podcast. Today, we have an incredible episode lined up for you. We are diving deep into the art of value selling with none other than Mike Wilkinson. Mike is an esteemed expert in the field known for transforming sales approaches and elevating business success.

    In this episode, Mike will uncover the secrets behind value selling—a strategy that focuses on highlighting the unique value your product or service brings to your clients, beyond just price points or features. It's all about demonstrating how your offering addresses your client's needs and contributes to their success.

    🔑 Why Value Selling?

    • Client-Centric Approach: Learn to build deeper connections with your clients by understanding and meeting their specific needs.
    • Competitive Edge: Stand out in a crowded market through a compelling value proposition that resonates with your audience.
    • Increased Sales: Witness the transformative impact on your sales numbers as you move from transactional to value-driven interactions.

    Join us as Mike Wilkinson shares actionable insights and proven strategies that can transform your sales process and boost your business’s growth. Whether you're new to value selling or looking to sharpen your skills, this conversation will provide invaluable knowledge to propel you forward.

    So, grab your headphones and get ready to unlock the potential of value selling with us today on the Results Mastery podcast!

    To find out more from Mike, go to - https://axiavalue.com/

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    30 mins
  • How to overcome the biggest challenge facing 99% of small businesses right now!
    Dec 19 2024

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    Welcome to The RESULTS Mastery Podcast, where we dive deep into the strategies and solutions that empower small business owners to thrive in today's competitive market. I'm your host, Steve Mills, and today we're going to tackle a silent yet formidable challenge faced by 99% of small businesses: Overcoming Obscurity.

    So, what exactly is obscurity? In the context of business, obscurity is the state of being unknown or forgotten by potential customers and the wider market. It's when your business, despite its potential or unique offerings, remains invisible amidst the sea of competitors. This invisibility can severely limit growth, profits, and the overall success of your business.

    Overcoming obscurity is crucial because, in a market bustling with options, being known is not just about visibility—it's about survival and growth. A business that overcomes obscurity can connect with its target audience more effectively, build stronger relationships, and create a loyal customer base that propels sustained success.

    In this episode, we'll explore actionable strategies to pierce through the haze of anonymity, positioning your business front and center in the minds of your ideal customers. From leveraging digital marketing tactics to boosting your brand's presence in local communities, we'll provide insights and tools to help your business become not just seen—but remembered and cherished.

    So, get ready to step into the spotlight and transform your business from obscurity into a recognized and respected brand in your industry. Let's get started!

    Want to know more from me, Steve Mills? CLICK HERE

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    32 mins
  • The If... then... system
    Dec 17 2024

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    I love things that are simple. I also know that a lot of experts try to baffle us with science making things that are simple sound complicated. This is very true in the world of search engine optimisation.

    However, in this episode, I want to talk to you about an idea? I learned a little while ago from one such world class marketer called Frank Kern. Frank is brilliant and I've learnt so much from him over the years and one of his key skills I think is that he makes the complicated sound simple. Listen to this podcast to learn his thoughts and my interpretation on how you can structure your emails, social media posts, presentations and just about any form of marketing to be simple to understand.

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    6 mins
  • E-Mail Marketing Matters
    Dec 12 2024

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    Welcome to 'The RESULTS Mastery Podcast'. This episode is called 'Email Marketing Matters', the podcast dedicated to helping you master the art and science of email marketing.

    Hosted by me Steve Mills, a seasoned expert with nearly 30 years of experience in driving business growth, this show is packed with actionable strategies, proven techniques, and insights to elevate your email marketing game. Whether you're looking to grow your list, boost open rates, or turn subscribers into loyal customers, E-Mail Marketing Matters is here to guide you every step of the way.

    Tune in and start transforming your email campaigns into a powerhouse of results!

    Steve

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    17 mins
  • Five Sales and Marketing Tips to Grow Your Business
    Dec 10 2024

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    Welcome back to Results Mastery, the podcast where we give you the tools and strategies you need to achieve massive success in your business. I'm your host, Steve Mills, and today we're diving deep into a topic that's crucial for every small business owner: growth!

    Specifically, we're talking about how to supercharge your sales and marketing efforts to unlock new levels of success. We've got five actionable tips that you can implement right away, and trust me, these aren't your run-of-the-mill, generic tips. We're going beyond the basics to give you real, tangible strategies that get results.

    In this episode, we'll explore how to:

    1. Understand Your Numbers: We'll break down why knowing your key performance indicators is like having a roadmap to profitability.
    2. Improve Your Numbers: It's not enough to just know the numbers; we'll show you how to actually move the needle and boost those critical metrics.
    3. Focus on Growth: We'll discuss proven growth strategies and how to shift your mindset to prioritize expansion.
    4. Become a Better Business Owner: This is about investing in yourself! We'll share resources and ideas to help you level up your leadership skills.
    5. Be Consistent: Consistency is key in business. We'll give you practical tips for staying on track and maintaining momentum even when things get tough.

    Get ready to take some notes, because this episode is packed with valuable insights that can transform your small business. Let's dive in!

    Speak to you soon.

    Steve Mills

    To find out more from me, subscribe to my stuff! See the links below:

    RESULTS Mastery Webinar

    https://results-mastery.com/events-grid/

    Steve Mills Business Growth Advisor YouTube Channel - https://www.youtube.com/channel/UC6U1XU5YuFRk8TECjWBLUNA/videos?view_as=subscriber

    RESULTS MasteryPro

    https://results-mastery.com/the-results-mastery-booster-programme/

    The RESULTS Mastery Hub

    https://results-mastery.com/the-results-mastery-hub/

    RESULTS Mastery Programme

    https://results-mastery.com/results-mastery-programme-2-2/

    Recommended websites - https://steve-mills.com/recommended-websites/

    Connect to Steve on LinkedIn - https://www.linkedin.com/in/marketingadvice/

    To give me a recommendation on Trustpilot click here

    To recommend me on Google click here

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    19 mins
  • The Magic Formula
    Dec 9 2024

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    What is the magic formula? Well, first of all it is not magic, but it works like magic

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    11 mins
  • Why your website is not creating the leads and sales it could
    Dec 8 2024

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    Podcast Title: Why Your Website Is Not Creating the Leads and Sales It Could

    Welcome to the RESULTS Mastery podcast, where we help you master your business and achieve the results you deserve!

    I’m Steve, your host, and with nearly 30 years of experience helping small businesses grow, I’ve seen firsthand how even the best businesses can stumble when it comes to turning their website into a powerful sales and lead-generation machine.

    In today’s episode, we’re diving into a topic that could be a game-changer for your business:

    Why your website isn’t creating the leads and sales it could—and more importantly, what you can do about it.

    Whether you’ve invested thousands into your site or built it yourself on a tight budget, chances are there are untapped opportunities to make it work harder for you.

    From poor messaging and confusing navigation to missed calls to action and underwhelming user experiences, we’ll explore the common mistakes and, of course, how to fix them.

    Stick around, because by the end of this episode, you’ll have actionable insights to transform your website into the sales and marketing tool it’s meant to be.

    Let’s get started and don't forget to subscribe to my Podcast

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    23 mins
  • What Does it Cost to Own a TV?
    Dec 7 2024

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    Podcast Title: Results Mastery
    Episode: What is the Cost of Having a TV?

    Introduction:

    Welcome to the Results Mastery podcast, the show where we dive deep into strategies and insights to help you master your business and achieve extraordinary results. I’m your host, Steve, and with nearly three decades of experience helping small businesses thrive, I’m here to guide you through the challenges and opportunities that come with creating the life and business you deserve.

    Today, we’re exploring an unusual but incredibly important topic:

    What is the cost of having a TV?

    Now, we’re not just talking about the price tag of buying one—although that’s a factor. What’s really at stake here is the hidden cost: the time we spend glued to the screen. From endless streaming marathons to hours lost channel surfing, TVs don’t just consume electricity—they can drain our most valuable resource: time.

    In this episode, we’ll break down the financial and time costs of having a TV in your life. But more importantly, we’ll ask the big question: What could you achieve if you invested that time into growing your business, developing your skills, or chasing your dreams instead?

    Get ready for a thought-provoking conversation that could reshape how you think about your daily habits and priorities. Let’s dive in!

    Support the show

    Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

    Website

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    9 mins