• The State of Digital Analytics in 2022 | Caroline Accumanno, Director, Digital Analytics @ PVH Corp (Calvin Klein/Tommy Hilfiger etc.)

  • Dec 12 2022
  • Length: 37 mins
  • Podcast

The State of Digital Analytics in 2022 | Caroline Accumanno, Director, Digital Analytics @ PVH Corp (Calvin Klein/Tommy Hilfiger etc.)

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  • Summary

  • It's been a little while - but we're back! On this episode we talk about all things Digital Analytics with long time Digital Analytics Expert, Caroline Accumanno. 

    In this interview we cover:

    - Why we're still in the "data wrangling" phase of Digital Analytics.

    - What stakeholders and business leaders want from Digital Analytics data and how to deliver it. 

    - Why it's so hard to work with click stream data, and what your options are.


    Follow Caroline Accumanno on Linkedin.

    Watch the video version of this episode on YouTube.

    To see clips and additional insight from this episode, follow Datajoin on Linkedin or go to our website https://datajoin.com/podcast
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