“I think of the definition of a creator as someone who sets out to make original work, to educate, inspire, or entertain other people.”

There are plenty of simple ways to grow as a speaker, but becoming a creator is one of the easiest ways to expand your speaking business and book more paid gigs!

The term "creator" is used frequently (and sometimes negatively), but here's the reality: if you're a speaker, you are already creating content. The next step is to learn how to use and repurpose that content across multiple platforms and channels to grow your audience and build your brand.

This week, we're chatting with someone who has helped millions of people create and share their content — Nathan Barry. Nathan is the creator of Kit (formerly known as ConvertKit), the world's largest email-first operating system for creators.

Nathan is here to talk about how to build an audience through creating compelling and engaging content, as well as some practical tips on how to grow, automate, and segment your email list. Ultimately, building a content-driven speaking business can be a huge win for you and your speaking career, and Nathan is breaking down exactly how to do that.

You’ll learn:

• The difference (and value) of automation & segmentation.
• How owning an email audience can help land gigs
• Why building an email list can only benefit you
• How to cater your content to each individual
• Why you still need to create an impressive demo video
• Why your interests matter to your audience
• And so much more!

“Don’t try to do everything.”

Episode Resources:

• Nathan's Website
• Kit's Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“It’s very important that the message bearer who’s up there selling that idea cares very, very deeply about it, and they would give it just as much energy if there were 5 people in the room, as if there were 5,000 people in the room.”

Running your own business is extremely challenging, but doing what you love can make it a bit easier. This week, Jack Galloway joined us on the show to talk about the importance of concentrating on what you care about. Jack got his start working with Dave Ramsey for over 22 years, where he received a behind-the-scenes look into how to build a team from the ground up.

Throughout his time at Ramsey Solutions, Jack learned countless lessons about running a business, including the significance of criticism, why simplicity matters, the wisdom that comes with repetition, and much, much more!

Jack has a ton of wisdom and advice to share, and I know you'll get a lot out of this episode.

You’ll learn:

• The importance of listening to your audience’s needs
• Why practice makes perfect
• How to be successful as a “solo-preneur”
• To surround yourself with good workers and friends
• What can make or break a small business
• And much more!

"Focus on keeping the main thing, the main thing”

Episode Resources:

• Jack's Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Don’t conform to your environment. Everyone else does it, but you need to take that path, that uniqueness that is you, because there is no one like you.”

As a former circus clown (yes, an actual circus clown), Dustin Portillo knows a thing or two about showtime. And now as a professional speaker, Dustin has taken that mindset and applied it to delivering value for audiences everywhere.

This week, Dustin is here to share the lessons he learned from his wide-ranging career and give you some practical tips on things like mastering stage presence, keeping audiences engaged, and what it takes to leave a corporate job to become a full time speaker.

We'll spend time walking through his 5 important principles and why determining what's important to you, really matters. Dustin also talks about some of the most scary moments you can have in the industry and how they can propel you to bigger & better things.

You’ll learn:

• The importance of knowing your audience
• Why your value is more than a job title
• How to always have a "showtime mindset"
• How being relatable can help you excel as a speaker
• How to embrace the value of growth
• And much more!

"Don’t knock on a wall expecting a door to open”

Episode Resources:

• Dustin's Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“You just have to trust that it will work out if you do the right thing. Surround yourself with great people.”

There’s no easy days when you’re an entrepreneur, but figuring out how you can divide and conquer for your business is really important. This week, Jay Papasan joins us to talk about how delegation is a powerful tool that frees you up to do what only you can do best.

Jay walks through what it looks like to have a core focus and motivation for your speaking business and how that can help you take your speaking career to the next level. There are a ton of practical tips in this episode on a wide range of topics, including how to juggle all of the responsibilities of running a business, how to grow personally and professionally, how to consistently deliver value for your audience, and so much more.

You’ll learn:

• The important difference between your personal brand and your business brand
• How to do what you enjoy so you can be at your best
• What growing your speaking business can look like realistically
• When to start leaning on other people to help grow your business
• How delivering consistent value will keep the work coming
• And much more!

“We want to be thought-leaders”

Episode Resources:

• Jay Papasan's Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"You have to think of it from a relational standpoint, first and foremost, before anything else. And just understand, sometimes things happen, but I never want a client to be upset about paying me. I always want them to pay me and think, man, we got way more than we paid."

We talk a lot about the benefits of being a professional speaker, but there are always challenges in any business! This week, Jake Thompson is back on the show to talk about what to do when things don't go the way you planned.

Jake is breaking down how to handle things like travel issues, contract disputes, event delays, organizers who won't commit, and more — all pulled from his personal experiences in his speaking business over the past few years.

If you want to be a successful speaker in the long run, don't miss this episode!

You'll learn:

• Why you should never miss a gig, no matter what
• How to put yourself in the top category of speakers
• How to get event organizers off the fence
• What to do when your event gets rescheduled
• How to handle contract issues and disputes
• And much, much more!

"When you're amazing on stage and amazing offstage, it puts you in a completely different bracket."

Episode Resources:

• Jake Thompson's Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you’re going to get to see that process in action.

We're back with another live coaching episode with Erick Rheam! This week, Erick is helping two TSL students, Josie Ann Lee and Kenny Barnwell, work through real problems they're facing in their speaking businesses.

Josie Ann is trying to introduce a new idea through her talk to event organizers — but she's not sure how to sell an idea no one is familiar with. Kenny has established himself as the expert in his niche, and now he's ready to take things to the next level by scaling his business through workshops.

During this episode, you'll learn:

• How to get initial traction in your business
• How to refine your message through real world feedback
• Why you just have to get started without waiting for perfection
• The value of establishing yourself as the primary expert in your niche
• How workshops can accelerate your speaking income
• The most important things to know when adding a workshop to your business
• And much, much more!

Episode Resources:

• Josie Ann Lee's Website
• Kenny Barnwell's Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Every time we make a decision, it is the conclusion of a story that we have built in our minds unconsciously about why that decision does or doesn't make sense."

One of the most rewarding parts of being a professional speaker is the feeling of making a difference — the idea that the message you have to share can create real change with your audience. But how do you actually make that happen?

Tamsen Webster knows a thing or two about creating an effective message. As the Idea Strategist one of only nine legacy-level TEDx events in the world who has worked for organizations like Harvard Medical School, Fidelity Investments, and Klaviyo, Tamsen has decades of experience in helping speakers develop their message.

This week, Tamsen is here to break down how aligning your message with the audience's existing beliefs and desires is the most effective way to create lasting change. If you're ready to make an impact from the stage, this is an episode you can't afford to miss!

You'll learn:

• How to simplify complex ideas
• Why storytelling is so powerful
• How to build the "compact case" for your message
• The 7 principles of creating lasting change
• How to harness the "curiosity curve" in your talk
• How to turn your basic idea into a finished speech
• And much, much more!

"Lots of people like to quote Maya Angelou — 'They're going to remember how you made them feel.' But wouldn't it be even better if they also remembered what you said in addition to what you made them feel?"

Episode Resources:

• The Compact Case
• Say What They Can't Unhear Book
• Episode 132 with Tamsen
• Episode 358 with Tamsen
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"I think often we confuse strategy with activity, and we can get stuck in this kind of flywheel of just like, well, I feel busy, I look busy. I did a lot of things today, but what did I actually accomplish?"

If you really want to build a successful speaking business, you have to follow the right processes — and be consistent in doing the little things well. Everyone wants to book more paid speaking gigs, but what are the simple, practical things that most speakers miss?

Dan Irvin knows a thing or two about building processes to scale your speaking business — in just a few years, he's gone from a full time corporate job to 60 paid gigs in 2023. This week, he's sitting down with Grant to share 7 strategies you can use right now in your speaking business to get more gigs.

No matter where you are as a speaker or how many gigs you've booked, you'll get something out of this episode to help you move to the next level.

"Find what can you do each and every day consistently, even if it's just one tiny little step that you can do every day versus these massive kind of leaps that I think people oftentimes want to create."

Looking for the highlights?

• 02:29 How to build long term relationships in the speaking industry
• 08:35 Why having a strategy is more important than being busy
• 10:39 How to overcome the challenges of building a speaking business
• 11:38 Why consistent lead generation and follow up is the key to success
• 23:33 How to level up your communication with event organizers
• 27:39 Why your audience (and clients) are craving more from you
• 32:26 The power of referrals in building a speaking business
• 36:05 Why you should give yourself grace in the process

Episode Resources:

• Dan Irvin's Website
• Dan Irvin's New Book
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.