In this engaging second part of a two-part series on The Social Selling Podcast, host Daniel Disney, continues exploring the evolving landscape of LinkedIn and its implications for social selling in 2025. Building on the foundational trends discussed in the first episode, Daniel focuses on four specific developments that sales professionals should leverage for success.

Key Highlights:

(01:38) Rise of Influencer Marketing on LinkedIn: Insight into how influencer marketing is expected to grow on LinkedIn, and strategies for either becoming an influencer or leveraging existing influencers in the industry.

(04:41) Value of Commenting: The increasing importance of commenting on posts as a critical engagement tool and its impact on visibility and network growth.

(05:59) Elevated Standards for Direct Messages: How the quality of direct messaging on LinkedIn needs to evolve to cut through the noise, focusing on personalization and value-driven communication.

(07:49) Reduced Organic Reach: A strategic discussion on the anticipated decrease in free organic reach on LinkedIn, urging a shift towards more paid and targeted strategies to maintain visibility and network growth.

In this insightful episode of The Social Selling Podcast, host Daniel Disney, a renowned expert in LinkedIn and social selling, unveils part one of his two-part series on the top social selling trends for 2025. Leveraging his history of accurate trend predictions, Daniel outlines what sales professionals and businesses can expect in the near future and how to prepare for these changes on LinkedIn and other platforms.

Key Highlights:

(01:07) Introduction to Daniel's Proven Predictions: A look back at his track record for foresight in social selling.

(02:26) Year of Video: A nod to the increasing dominance of video content on LinkedIn, briefly mentioned as a continuing trend from previous discussions.

(02:54) Credibility in Personal Branding: The critical importance of building and maintaining a credible personal brand on social platforms.

(06:03) Emergence of Social Selling Tech Stacks: How technology is increasingly integrated into social selling strategies.

(07:36) The Art of the Hook in Content: Techniques for crafting engaging hooks that capture attention and enhance engagement on LinkedIn.

(08:38) Ethical and Effective Use of AI in Social Selling: Guidelines for integrating AI tools into social selling to enhance, not replace, the human touch.

In this episode of The Social Selling Podcast, host Daniel Disney shares three valuable LinkedIn hacks to generate new sales opportunities that many salespeople and businesses are missing out on. Originally discussed during a private coaching session, these strategies are now being shared with a wider audience to help you leverage LinkedIn more effectively for sales success.

Best Moments:

(01:49) Outstanding Connection Requests: How to find and leverage them

(07:46) No Replies: The importance of follow-ups and different approaches

(09:39) Referrals: Tapping into existing customers for new opportunities