Today, we’re delving into The Secret to Engaging Global TV Audiences with Killer Formats—an art form that masterfully blends knowledge, expertise, instinct, results-driven strategy, and a bit of risk-taking. How do you take a show from concept to global phenomenon? What role does audience data play in shaping killer formats? And when do you trust your gut over the numbers?

Guiding us through these questions and more is Ella Umasky, ITV Studios’ VP of Format Acquisitions. She’ll be sharing her expertise on what it takes to captivate audiences across the globe, how to adapt formats for different cultures, and what separates a format that fades from one that leaves a lasting mark

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In this episode of The secret to, we sit down with Kim Rowell, Managing Editor at ITN Productions, to explore her multifaceted role in the entertainment industry.

Kim oversees a wide range of content, from current affairs in news production to managing the top YouTube red carpet news channel, On Demand Entertainment. She shares insights into how she balances these different aspects of her work, offering a glimpse into her daily routine that spans both hard-hitting journalism and high-profile entertainment. Kim discusses the challenges and rewards of engaging audiences across multiple platforms, highlighting how her team is disrupting traditional media by blending journalistic integrity with the excitement of entertainment.

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In this episode of The secret to, we sit down with Steve Hammond-Parker, Head of Partnerships for Boomtown Festival, to explore the evolving landscape of brand partnerships in the festival scene.

We delve into the current trends shaping the industry, share insights into the innovative strategies Boomtown are implementing, and discuss the exciting opportunities that lie ahead for brands looking to connect with audiences in meaningful and impactful ways.

Hosted on Acast. See acast.com/privacy for more information.