Join us live as we explore the future of Digital Product Creation (DPC) in fashion! Once hailed as the answer to faster, more sustainable fashion development, DPC’s momentum has stalled, leaving brands to question its true value. But what if the key to revitalising DPC lies not with the brands, but with the suppliers?

In today’s episode, we’ll dive deep into a bold, new approach: supplier-led DPC. Discover how moving DPC to the supplier level could solve the challenges brands have faced with costly tech, operational disconnects, and limited ROI. We’ll unpack how suppliers, with their unique expertise and proximity to production, could transform DPC into a streamlined, efficient, and sustainable asset for the entire industry.

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In this Halloween-inspired episode of The Seamless Blend, Gabby and Jørgen take a closer look at the promises and pitfalls of Digital Product Creation (DPC) in fashion. Reflecting on the rise, fall, and potential resurgence of DPC, they explore the initial excitement around this technology and why it has struggled to meet expectations.

They discuss the barriers to widespread adoption, including the skills gap, economic challenges, and cultural resistance within the industry. Finally, they examine whether DPC might find new life as part of a broader digital transformation strategy alongside emerging technologies.

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In this episode of The Seamless Blend, Gabby and Jørgen explore one of the biggest questions in the world of Digital Product Creation (DPC): Can we trust digital materials? They dive into the reasons why trust in digital materials might be lacking and what’s preventing full confidence in these technologies.

They discuss side-by-side comparisons of physical and digital materials, arguing that these two should work together as complementary forces. With insights from researchers Douglas Atkinson and Bruna Petreca, the hosts explore the concept of "feeling" materials and how we perceive textiles through touch and experience. They also examine the balance between technical accuracy and perceptual trust in fabric digitisation.

Tune in for an in-depth look at the hardware, software, and validation methods that influence our trust in digital materials.

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