In this episode (The Gambling Files RTFM 184), Jon Bruford and Fintan chat with Kate Chambers to discuss the science behind trade shows in the gaming industry. They explore the importance of evaluating trade show effectiveness, the changing landscape of events, and the power of partnerships and community.

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Kate Chambers, founder of the Gaming Boardroom, is a seasoned professional in the gaming industry, known for her expertise in events and trade shows.

In a nutshell:

* Evaluating trade show effectiveness and setting clear objectives.

* The changing landscape of gaming industry events, with a focus on smaller, more targeted events.

* The need for accountability and feedback loops in trade show planning and execution.

* The role of trade shows in building brand awareness and generating leads.

* The challenges of measuring the ROI of trade show participation.

* The need for better communication and collaboration between marketing and sales teams.

* The future of trade shows in the gaming industry and the rise of silent exhibiting.

Choice quotes:

* Kate Chambers: “In the gaming industry, marketing campaigns are about brands, visibility, and selling stuff. And there’s no doubt that events are an essential part of a marketing mix.”

* Kate Chambers: “There's a lot of talk in the gaming industry about how there are too many events and conferences. And yet people still turn up to all of them.”

* Fintan Costello: “With B2B sales, there's a long lead time—6 months, 12 months, years to close a deal. So with gaming industry events, it’s difficult to evaluate whether to invest in them as an exhibitor.”

* Jon Bruford: “Smaller, more targeted events are undoubtedly the future of the gaming industry.”

* Fintan Costello: “You can run empires on spreadsheets.”

Thanks to Kate Chambers for being on the show!

Connect with Kate on LinkedIn: https://www.linkedin.com/in/katechambers/

Check out The Gaming Boardroom: https://thegamingboardroom.com/

Check out our previous chat with Kate: https://www.thegamblingfiles.com/kate-chambers-launches-the-gaming-boardroom-the-gambling-files-rtfm-72/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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