In this episode of SEO Insider, Seth Price, founder of BluShark Digital, sits down with Brett Tabke, founder of PubCon, to discuss the dynamic changes in the SEO world. Besides highlighting PubCon, which just passed, they reflect on key insights about AI’s growing impact on search, Google’s evolving strategies, and the future of digital marketing. Brett shares expert thoughts on the current AI landscape, content marketing, and what to expect from platforms like Google and OpenAI moving forward. This episode is packed with actionable advice for marketers and SEOs alike. Tune in for a forward-thinking conversation about where search marketing is heading!

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In this episode of The SEO Insider, host Seth Price welcomes his friend Thomas Rudy on the show to discuss the evolving world of digital marketing and SEO. Thomas shares his insights on the changing SEO landscape, where experimentation is now more crucial than ever. The duo dives into strategies that worked a decade ago, how SEO has shifted, and the impact of AI on current digital trends. Thomas also highlights how businesses are becoming more secretive with their tactics as competition grows. If you’re interested in the future of SEO, how AI might change the game, and the impact of new marketing channels, this conversation is for you. Seth and Thomas explore the importance of constantly testing new strategies, the rise of user-generated content, and even share some of their own experiences with affiliate marketing and AI content. Seth and Thomas emphasize that, while traditional tactics like guest blogging once ruled the SEO game, today’s landscape demands creativity and adaptability. Tune in to gain valuable insights from two industry veterans!

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Join Seth Price and Rand Fishkin, co-founder of Moz and now SparkToro, in this episode of the SEO Insider as they delve into the leak that revealed Google’s ranking factors. Discover what the exposure of Google's secret search documents means for the future of SEO and digital marketing. Rand unpacks the biggest takeaways from the leak and discusses how these insights could reshape SEO strategies. Don't miss this eye-opening discussion on the intricacies of Google's algorithms and the strategic shifts needed to stay ahead in SEO.

This discussion demystifies long-held SEO assumptions, and also provides a rare glimpse into the mechanics of Google's search algorithm through the accidental GitHub upload of Google’s API documentation. Rand offers his unique insights on the implications for SEO practitioners, revealing how off-platform metrics like Chrome usage data and non-Google traffic influence rankings more significantly than previously thought. The episode also explores the broader impacts on digital marketing strategies, urging a shift towards a more informed and transparent approach in SEO practices. Tune in to gain a deeper understanding of the SEO landscape and learn how to adapt your strategies to these new revelations.

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