Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively.

Why make marketing harder than necessary when there are more strategic ways to share your message with soulmate clients? Email marketing allows you to leave the nine-to-five mindset of time equals money. Effective email marketing works for you in the background. It strategically takes potential clients on a journey that nurtures them and guides them where you want them to be—ready to purchase.

Our attention spans in the online space have changed over time. People need short snippets from your emails that help them get quick wins. One suggested way of delivering this content is to drip this strategic content over a period of time that justifies the need for your program. Sharing these strategic, consumable pieces of content provides that mindset shift of thinking that you are the person to help them solve their problem.

The first step is bringing your audience in with a compelling lead magnet. Then, you will offer valuable content through an average of 5-7 well-timed emails. This content will build trust, allow your audience to get to know you, and show that you are the solution to their problem. Video content is key. And it allows your audience to really get to know you and to learn from you in a different way than through text. It may seem boring to you to be sharing the same thing over and over. However, your audience, who is trying to implement everything, needs to hear consistent messaging.

It is important to be upfront and transparent with your offers. After your email nurture sequence, you will introduce your product or program and transition that audience to your pitch sequence.

In your pitch sequence, your main goal is to get email subscribers to your sales page so they can make purchases. Because you have gotten your audience comfortable with clicking on your emails through the videos in your nurture sequence, it won't be surprising for them to click on your sales page link. The content you will use to monetize your email list will address the different types of buyers and debunk objections to purchasing your program or product.

About Allison Hardy

Allison Hardy helps coaches and experts enroll new clients into their courses or memberships on autopilot. She is an expert at email marketing strategies.

Website for Allison Hardy

Additional Resources

Download the free eBook: 5 Crucial Strategies to Start and Grow a Sustainable Business

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Often, life feels chaotic and overwhelming, causing us to lose sight of our true selves and intentions. This journey not only affects our personal growth but also hinders our ability to live authentically. Finding our clarity of purpose requires aligning with God's plan for us and letting go of comparison.

When we find ourselves feeling stuck, it's crucial to reflect on our journey. The key lies in understanding that personal leadership begins with leading our own lives. Without a personal vision, life can easily become directionless, falling prey to the vision others impose upon us. As we engage in personal development, aligning our actions with authenticity allows us to become better not only for ourselves but also for those around us.

A critical theme that emerged is the importance of embracing life’s divine design. While the word "purpose" can sometimes feel overused and diluted, its core lies in aligning with the path set out for us. There's a misconception that finding our purpose is a solitary journey when, in reality, it’s about discovering the path already curated by a greater force. By trusting this design and aligning with it, life reveals itself in ways we might have never imagined.

Imagine merging your core values, visions, and passions into a Venn diagram. The intersection of these elements holds the secret to knowing where fulfillment and impact meet. Reflecting on what excited us as children can offer clues to our innate passions and aligns with our mature understanding of values and vision. This triangular harmony is where the true clarity of purpose is found.

We live in a world where comparison is a constant challenge, particularly in the age of social media. To regain clarity, it’s essential to shift from comparison to curiosity about ourselves. This shift allows us to break free from the loop of negative thoughts and embrace the unique path tailored for us. Such curiosity fosters a deeper relationship with our true selves, which is crucial for effective communication and healthy relationships.

Rob Wentz

Rob Z is an entrepreneur, certified executive personal development coach, podcast host, social media marketer and strategist, award winning former radio personality, speaker, and influencer. For over 20 years Rob has been connecting and engaging with people in various forms of broadcasting. Rob Z's goal in life is to uplift people’s spirits with humor, warmth, kindness and compassion. Rob loves to give back by volunteering with youth organizations (Refuge Youth Network), and volunteering at church (Community Worship Center). He also trains in Brazilian Jiu-Jitsu at PA Grappling - Pedro Sauer Affiliate.

Rob's Website

Additional Resources

Download the free eBook, 37 scripture verses every entrepreneur needs to reflect on and live by

Feeling lost and not connecting with your identity in Christ can affect your relationships, career, and overall well-being. Finding and solidifying your identity in Christ can help you find clarity and fulfillment.

In our journey to find our identity in Christ, we must let go of the false identities we've accumulated over time. These may have formed due to societal pressures, family expectations, or traumatic experiences. Such identities often lead us to wear an armor of perfectionism and control, preventing us from experiencing genuine connections and growth.

The first step towards shedding this armor is acknowledging the origin story of these identities.

Our parent's past trauma lands on us and shapes who we think we have to be. We are sponges as kids and absorb what we see happening around us. Often, this leads us to think we have to be a certain way, and it builds self-doubt when we don't feel we are living up to the expectations we've put on ourselves. We build up the lie of thinking we are alone and that it is all up to us. When we feel isolated in this way, we believe that we need to be our protector and that everything we need to succeed is within us. These negative thoughts lead us further from our identity in Christ as we think we have to take on the role of God in our own lives.

About Christine

Christine is an executive high performance coach. Her vision is to create a community of Kingdom-Minded Men and Women who are rising together as powerful co-creators rather than competitors - and are redefining the way we lead at work, in relationships, and every arena of life!

Website for Christine Jewell

Christine’s Book, Drop the Armor

Yes You Are Worthy

The Story of Deborah- Uncommon Courage You Need To Succeed

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Life is often full of unexpected challenges, and when we are truly following God's calling, we can listen to him and be led to profound transformations. It is essential to keep your faith as your guiding light and to hear the message God is sending you.

When facing unexpected challenges in life, remember to lean into your faith. God is extraordinary and has a plan for us all. When you can listen and follow God's calling, you will find strength and may even discover that your trials are guiding you toward a greater purpose.

Following God's calling involves embracing what you have gone through and sharing your unique gifts with others. This calling can lead you to learn new tasks and even embrace the world of entrepreneurship, but you do not have to do it all on your own.

She Steps Forward is a non-profit organization whose mission is to inspire women who are following God's calling and equip them with the tools necessary for growth. This is a community where women are supporting and lifting each other up. She Steps Forward is dedicated to coaching and empowering women to step confidently into their God-given purposes.

It is truly astounding what is possible when you are following God's calling and keep your faith at the center of your journey. Take a moment to reflect on what doors God has opened for you, and remind us to be open and willing to listen and walk through those doors.

Let us all support each other in stepping forward into our destinies.

About Elaine Lankford

Elaine Lankford is a former nurse practitioner and founder and CEO of She Steps Forward International. A non profit organization established to equip women with the tools they need to build successful businesses, ministries, or non profits that align with their God-led purpose.

She Steps Forward International Website

Additional Resources

5 Crucial Strategies to Start and Grow a Business for Sustainable Success

Episode 279- Are you an example to follow?

Episode 360- Businesses and nonprofits need organizational efficiency to succeed

Episode 358- Nonprofits need these strategies for fundraising

Unlocking Marketing Success through Customer Analysis: A Roadmap to Standing Out in Your Industry

As you strive to capture attention and convert audiences into loyal clients within your business, you must understand competitor and customer analysis.

Embrace the Foundation: Customer Analysis

A successful marketing strategy begins with a deep knowledge of your target audience. Customer analysis is not just a buzzword; it's about gaining clarity around the needs, wants, and pain points of the people you aim to serve. When you understand your customers, you are able to communicate more clearly and effectively, ensuring that your marketing strategy connects you with your soulmate clients.

The Voice of the Customer

Start with surveys and interviews to gather qualitative data directly from your customers. Ask specific questions to uncover their motivations and challenges. This approach lets you know what your customers value and gives you the words and phrases that they are using to describe their struggles and successes. Customer analysis lets you use your clients' exact words and phrasing in your messaging. As a result, you are now able to connect on a more personal level with future clients who are looking for the solutions that you offer.

Customer Analysis Questions to Include

1. Before working with you, what was the client doing to improve their business? Any specific courses, training, coaching, etc.

2. When did you realize that you needed something like [the product or service you offer]?

3. How did you find out about this business?

4. Why did you choose this particular business over other options?

5. What happened to make you feel confident that this was the right choice for you?

6. Now that you've completed working with me, what is the number one thing you are able to do now that you couldn't do before?

7. Is there anything that you wish this particular product or service had that it doesn't today?

Know Your Playing Field: Competitor Analysis

In evaluating your competition, the goal isn't to dwell in comparison but to carve out your unique space in the market. You gain insights into positioning, differentiators, and market gaps through competitor analysis.

About Rita Barry

Rita Barry is the owner of a digital marketing agency with a specialty of marketing strategy. She offers fractional chief marketing officer services and Facebook and Instagram ads services.

Website for Rita Barry

Free Download- 5 Crucial Strategies to Start and Grow Your Business for Sustainable Success

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Unlocking your potential to be number one in your industry requires more than just skill or expertise; it’s about building meaningful relationships, embracing your identity, and staying authentic in everything you do. In this journey, having a strong foundation in faith, a commitment to continuous learning, and a focus on serving others can set you apart from the competition. By following a few key steps—such as asking questions, building trust, and sharing your story—you can create lasting connections that propel you to the top of your field.

Building relationships is at the core of your business. When you have a strong relationship with Christ, that becomes foundational to your entire life and how you build relationships with others.

Ask Questions

Your first interaction with someone is the very start of building a relationship with them. You want to show interest in the other person rather than only speaking about yourself. You want to make that other person feel important and know someone is there to serve them.

About Mike Ciorrocio

Mike "C-Roc" Ciorrocco is the Co-Founder of the innovative tech platform blooprinted, the powerhouse behind the "What Are You Made Of?" podcast, and the best-selling author of ROCKET FUEL Convert Setbacks. Become Unstoppable.

He is a performance coach, author, dynamic public speaker, tech visionary and thought leader.

Mike is consumed with the passion to help people break free from the confines of complacency and propel to untapped levels of success.

Access full show notes and all links

Each of us has unique gifts God has put in our hearts. Following what you are called to do can often be blurred by societal pressures. The story of Deborah is one in which we can draw inspiration and follow in her steps of listening to the Holy Spirit and following what God has called us to do.

1. Integrity
2. Uncommon Courage
3. Commitment to Purpose

How we can incorporate her lessons:

• Embody Servant Leadership
• Trust in a Higher Calling
• Act with Courage and Integrity

Sandra’s book: Deborah Bible Study Guide plus Streaming Video: Unlikely Heroes and the Book of Judges (Epic of Eden)

Learn more about Sandra.

Additional Resources

Stay grounded in your faith and aligned to God's Purpose this year. Sign up for Monthly Bible Verse intentions sent right to your email.

When family Christmas traditions are adopted and implemented, you can alleviate stress. Instead of being like Mary, become more like Martha and enjoy the time with family. Holiday traditions make shopping easier and create memory-making opportunities for generations to come.

“We reveal to ourselves and others what is important to us by the way we celebrate.” ― Noël Piper, Treasuring God in Our Traditions

Scripture provides many examples of Biblical and familial traditions. Many are in the Old Testament, and our friends in the Jewish community still celebrate them today, for example, Passover.

Our Christian traditions honor Christ: waving palm branches on Palm Sunday, fasting during Lent, lighting the Advent wreath, displaying a nativity, and many more.

Several years ago, I read Treasuring God in Our Traditions by Noël Piper. It was a beautiful reminder of incorporating traditions into our daily lives while raising our children. Treasuring God in Our Traditions inspired me to implant traditions more deeply in my children's hearts.

We have always had family traditions. It was a priority for me to establish them as our children grew. I wanted specific expressions of love foundational for our children and, someday, their children. I dreamt of hearing them request certain traditions or share their memories with new additions to the family. Some of our traditions have become non-negotiable; they are must-haves, especially during the holiday season, special days, and birthdays.

Our family traditions include meals, special foods, gifts, and attending church services. There is no greater tradition than honoring, praising, and worshiping the Lord with family and friends. What if, especially at, but not limited to, the holiday season, we create new traditions that honor the Lord and set aside time to show our gratitude for him and the blessings He has generously bestowed upon us throughout the year?

Not all traditions, however, must be rooted in faith, but when we are faithful, our traditions will reflect love and our relationship with Christ.

In Luke 10:38-42, we learn the story of Martha, who, alongside her sister Mary, welcomed Jesus into her home. Mary immediately sat at Jesus' feet and listened to him teach. Martha, stricken with anxiety over her to-do list, quickly became upset that Mary was not helping her. When she asked Jesus if he cared that Mary had left her to do all the work, Jesus said to her, "Martha, Martha, you are anxious and troubled about many things, but one thing is necessary. Mary has chosen the good portion, which will not be taken away from her."

Read the full show notes for the list of family Christmas traditions.

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Treasuring God in Our Traditions by Noël Piper