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What if marketing could be as surprising and impactful as guerrilla warfare?

In this episode of The Reality of Business, Bob – an enthusiast of military history – and Jeremy share insights into the art of ambushes and raids, translating these military principles into creative marketing campaigns that surprise and engage audiences in unexpected ways.

They revisit the revolutionary ideas of J. Conrad Levinson, the visionary of guerrilla marketing in the 1980s, whose concepts revolutionised the advertising industry. Think of iconic campaigns like the Marlborough Man for Marlboro cigarettes and Tony the Tiger for Kellogg’s Frosties – they’re proof of how unconventional tactics can leave a lasting impact.

Fast forward to today, where bold ideas drive the digital landscape. Remember the BBC's Dracula campaign or 3M’s security glass challenge? These viral campaigns didn’t just grab attention; they showcased the immense potential of guerrilla marketing. In this episode, we’ll also explore lessons from The Drum (publisher for the marketing and media industries), the role of soundtracks in branding, and the Fearless Girl/Wall Street Bull stunt in New York that sparked powerful conversations about gender diversity.

Whether you're a seasoned marketer or simply fascinated by unconventional strategies, this episode is packed with insights to inspire your next unforgettable campaign.

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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How to work out the secrets of business success in 2025? This episode promises to unlock key ideas to get you thriving in an increasingly unpredictable world by focusing on customer retention, sustainability, and the boundless potential of AI. We start with a lighthearted sketch that sets the stage for insightful discussions on how to hold onto your loyal customers and scale your business model without losing quality. Drawing from trusted sources like Forbes, we'll equip you with strategies that ensure your business aligns seamlessly with evolving customer demands.

As we journey beyond 2025, we explore the critical role of resilience and adaptability in modern enterprises. Inspired by the wisdom of Zig Ziglar, we dive into the significance of maintaining a proactive mindset and integrating siloed teams to boost efficiency. With political shifts potentially reshaping priorities, particularly in sustainability, find out why keeping your eco-friendly initiatives alive is essential, especially in sectors like food and drink.

Facing the challenges of rising minimum wages and national insurance costs? We've got you covered with innovative ways to empower your employees that go beyond financial incentives. Discover how hybrid working models, leadership development, and multi-skilling can be game-changers for motivation and job satisfaction. As we unravel the delicate balance between expansion and staying true to your brand, anecdotes from Gordon Ramsay's business experiences serve as a reminder to focus on your core strengths. Join us for an episode brimming with humour, insight, and actionable advice that promises to guide you toward a prosperous year ahead.

For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.

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Digital Nomads - does it really work? Is it really a thing or is it a passing trend that will disappear? Can remote work truly free us from the confines of a traditional office, offering an invigorating blend of adventure and productivity? Join us as we explore the intriguing world of digital nomads. We discuss the unexpected challenges of remote work from abroad and share a fictional exchange between a CEO and a director navigating the push towards more in-office days. Through engaging anecdotes and lively discussions, we paint a vivid picture of a lifestyle that seamlessly marries professional responsibilities with the thrill of experiencing diverse cultures and climates.

Discover the staggering growth of the digital nomad community, now a global trend with millions embracing this liberating lifestyle. We'll compare this phenomenon to the working population of the UK, highlighting its rapid ascent and the unique demographics of digital nomads. From the origins of the term to the rise of digital nomad visas, we delve into how various countries like Portugal and Spain are wooing remote workers with attractive incentives. Whether you're a millennial or a seasoned traveler, this discussion promises to enrich your understanding of how technology is reshaping where and how we work.

We'll also consider the pros and cons of life on the move—balancing the joys of exploration with potential hurdles such as safety concerns and time zone challenges. What does this mean for local economies and businesses eager to tap into this trend? We weigh the economic implications for countries welcoming remote workers and explore how companies can leverage this shift to foster more dynamic working environments. Whether you're contemplating becoming a digital nomad or simply curious about this cultural shift, this episode offers insights into how remote work can blossom into a fulfilling, enriching existence.

For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.

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What truly makes employees want to stay, grow, and give their best?

In this insightful episode, Bob and Jeremy discuss the complex world of employee motivation and retention, blending historical perspective with actionable strategies to help you rethink workplace satisfaction.

Starting with Henry Ford’s revolutionary workweek reforms, their discussion moves through decades of evolving workplace culture, reaching today’s pressing need for flexibility and autonomy. Bob and Jeremy explore Gallup’s latest findings on why employees choose to leave – from salary concerns to management styles – and share practical ways to address these challenges, transforming them into opportunities for engagement and retention.

With insights from renowned models like Herzberg’s two-factor theory and Hackman & Oldham’s Job Characteristic Model, the conversation highlights how purpose, personal growth, and a supportive culture contribute to sustained motivation. Relatable sales scenarios illustrate why a balance of intrinsic motivators (like achievement) and extrinsic rewards (like bonuses) is crucial for long-term commitment.

You’ll also uncover the impact of flexibility, feedback, and authentic leadership in building connections with today’s diverse workforce, especially for Gen Z and millennials who prioritise value alignment. Packed with real-world examples and effective tips, this episode equips you to create a workplace where employees feel appreciated, motivated, and ready to excel.

Tune in to discover how you can foster a culture that not only retains talent but inspires people to give their best every day.

For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.

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How do you measure a company's performance effectively?

Join us for a lively exploration of performance measurement in organisations, complete with a humorous sketch that pokes fun at the murky world of target setting. We unravel the history of performance measurement, tracing its roots from the chaos of the Industrial Revolution to the precision of today's AI-driven insights. Discover how methodologies have evolved over centuries and how companies today strive to balance efficiency with societal goals like sustainability and corporate social responsibility.

From the post-war emphasis on customer satisfaction to the balanced performance measures of the 1980s, we highlight how the landscape has dramatically shifted. The conversation then takes a modern twist with the introduction of tools like the balanced scorecard and OKRs, and how real-time insights provided by big data and advanced analytics are disrupting traditional metrics. Are OKRs poised to replace KPIs, or do they coexist in a complex performance ecosystem? What the hell does that even mean?

Finally, we dive into the challenges inherent in the traditional focus on quarterly targets, particularly in large public organisations. The implications for employee morale and the systemic pressures tied to these targets are scrutinised, as is the critical relationship between learning and growth. With a blend of humour and insight, we critique the flaws of conventional metrics and advocate for a more holistic approach that values employee well-being and customer experience.

Tune in for an episode that promises to transform the way you think about performance measurement and its role in personal and organisational growth.

For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.

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Ever wondered how you can transform a toxic workplace relationship into a thriving collaboration?

In this episode, we unravel the example case of Maureen and examine how executive coaching can turn around even the most challenging team dynamics. We delve into the core principles of coaching as a client-centered, goal-driven partnership that stands apart from traditional training methods. By exploring the evolution of coaching practices from their mid-20th century roots to today's sophisticated blend of psychology and productivity enhancement, we shed light on the powerful impact coaching can have on personal and professional growth.

Trace the fascinating journey of business coaching from the 1980s to the present day, where concepts borrowed from sports performance have reshaped corporate strategies. We highlight key milestones like the founding of the International Coaching Federation in 1995 and dissect the nuanced differences between coaching and mentoring. Gain insights into how modern neuroscience and positive psychology are revolutionizing coaching practices, fostering mental health, engagement, and happiness in the workplace. This episode provides a comprehensive look at how these advancements are making waves in executive coaching today.

We explore the mixed receptiveness among coachees and the challenges of helping individuals who resist change or are uncomfortable with self-reflection. Learn why continuous growth and pushing beyond comfort zones are essential for sustained success and how long-term investment in coaching can drive significant organisational benefits. We discuss the financial aspects of coaching and advocate for broader access through technology. For those seeking to explore further, we recommend influential figures like Timothy Gallwey and Marshall Goldsmith, particularly Goldsmith's innovative 360-degree feedback concept. Join us for an enlightening discussion on the ever-evolving world of executive coaching.

For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.

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In the fourth and final episode of The Reality of Business mini-series, inspired by their upcoming book Whose Side Are You On? Disloyal Bonding and Strategic Lies, Bob Morrell and Jeremy Blake uncover the essential steps to building a loyal, trustworthy workforce that will transform your business.

Throughout this episode, Bob and Jeremy reflect on crucial lessons covered in the series – spotting disloyal bonding, eradicating strategic lies, and building a culture of integrity. They offer actionable strategies for attracting employees who share your values, improving management practices, and training your team to prioritise long-term loyalty over short-term gains. You’ll also hear real-world examples showcasing how senior leadership can address toxic behaviours that sabotage your company’s success.

Listen now for the final insights you need to create a high-trust organisation. And don’t forget – this is your last chance to pre-order Whose Side Are You On? Disloyal Bonding and Strategic Lies before it launches on 1st October 2024. Pre-order your copy now on Amazon.co.uk!

For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.

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In the third episode of our mini-series inspired by Whose Side Are You On? Disloyal Bonding and Strategic Lies, Bob & Jeremy continue their examination of deceptive business practices that manipulate customer loyalty – such as disloyal bonding and strategic lies.

Through insightful role-plays, they reveal real-world examples: a coffee shop falsely promoting recyclable materials, a tailor’s deceptive discount schemes, and a car service misleading customers with unnecessary software upgrades, showing that even major brands aren’t immune to dishonesty.

But it doesn’t end there. This episode also highlights the dangers of ignoring customer complaints, especially in cultures where feedback is scarce (like the UK). Bob and Jeremy show how this negligence can lead to financial losses and the breakdown of customer trust.

Don’t miss this engaging discussion as they gear up for the launch of Whose Side Are You On? on 1st October 2024. Pre-order your copy now on Amazon.co.uk! And stay tuned for the next episode in the series, where they’ll provide practical strategies for businesses to recognise these issues and retain loyal customers through exceptional service.

For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.

Reality Training - Selling Certainty