The Real Cost of Success as a Founder with Pini Yakuel
In this episode of the iGaming Leader podcast, Leo sits down with Pini Yakuel, Founder & CEO of Optimove, to explore the emotional and operational challenges of being a founder.
Pini shares some powerful insights into balancing obsession with sustainability, overcoming leadership hurdles, and managing the evolving relationship between a founder and their growing team.
From managing offsite tensions to parenting lessons applied to leadership, this episode is filled with reflections and brilliant advice for leaders at any stage of their journey.
Whether you're an entrepreneur, executive, or aspiring leader, this conversation offers a rare behind-the-scenes look at the real costs—and rewards—of building a successful company.
Key Topics Discussed
- 00:00 – Welcome and Introduction
- 01:00 – The Origins of Optimove. Pini shares his entrepreneurial journey, from childhood dreams of running his own business to the founding of Optimove.
- 08:00 – Balancing hands-on leadership with empowering teams while avoiding becoming the bottleneck in a fast-growing company.
- 12:00 – Pini shares insights on managing executive meetings, fostering transparency, and avoiding unproductive tensions.
- 17:00 – Building a culture where team members feel ownership and stay long-term, while also coping with the emotional impact of departures.
- 22:00 – Why obsession is essential in the early stages of entrepreneurship, and how balance becomes crucial as the company matures.
- 28:00 – How a budgeting strategy with his kids translated into a leadership lesson about delegation and autonomy.
- 32:00 – Pini shares his most important lessons on leadership, self-awareness, and continuous improvement.
3 Main Takeaways
1. Obsession Fuels Success but Needs Balance
While it is essential in the early days of building a company, sustainable success requires evolving into a more balanced leader who knows when to step back and trust the team.
2. Transparency Builds Stronger Teams
Open and emotionally intelligent communication, especially during critical team discussions, prevents misunderstandings and fosters a culture of trust and collaboration.
3. Leadership Lessons from Parenting
Empowering team members with autonomy—similar to giving children responsibility—leads to greater accountability, smarter decision-making, and reduced friction.
About the Guest
Our guest today is Pini Yakuel, a visionary entrepreneur who's revolutionising how brands connect with their customers. As the Co-founder and CEO of Optimove, Pini has transformed a two-person startup in 2009 into a global powerhouse in retention marketing. Under his leadership, Optimove pioneered the concept of Customer-led Marketing, flipping the traditional marketing playbook on its head by putting customers - not campaigns or products - at the centre of every decision. This innovative approach has proven remarkably successful, helping hundreds of leading consumer brands boost their customer lifetime value by an average of 33%. Pini brings a unique analytical perspective to marketing, backed by his Master's degree in Industrial Engineering and Management from Tel Aviv University.
Important Links
Connect with Pini Yakuel: https://www.linkedin.com/in/piniyakuel- Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
- Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
- Join the iGaming Leader Mastermind: https://www.igamingleader.com/
