• The Rapid Evolution of Reverse ETL | Boris Jabes, CEO of Census

  • Jul 5 2023
  • Length: 15 mins
  • Podcast

The Rapid Evolution of Reverse ETL | Boris Jabes, CEO of Census

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  • Summary

  • Reverse ETL has been gaining traction over the last few years. In this episode, our host Arpit Choudhury talks to Boris Jabes, CEO at Census about Reverse ETL and how it can improve customer experiences, especially given the increasingly complex user journeys spanning multiple touchpoints across various channels.


    With data permeating every aspect of businesses, the conversation moves to how people in GTM (go-to-market) roles can leverage available customer data to improve campaigns via privacy-friendly personalization, and how modern tooling is enabling GTM folks to move even faster.


    Arpit also shares his take on the term "non-technical" and Boris describes the factors leading to the rapid adoption of Reverse ETL as well as the pros and cons of centralizing all the data in the warehouse.


    Happy listening!


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