In this episode of the Range Podcast, hosts Ricky Brule and Jake “Hollywood” Iverson discuss the latest updates from their archery pro shop, including the hiring of a new manager, product arrivals, and exciting partnerships.

They also share insights on operational challenges, plans for community engagement, and personal interests in hunting and archery.

The conversation highlights the dynamic nature of running a pro shop and the importance of staying connected with the local archery community.

Takeaways

• The Pro Shop is gearing up for a soft opening in February.
• A new manager, Darrell Lego, has been hired to enhance operations.
• Product inventory is rapidly increasing with new brands and items.
• The hosts are excited about upcoming partnerships and promotions.
• Community engagement is a priority as they prepare for the opening.
• Operational challenges include managing a large volume of orders.
• The hosts are enthusiastic about the upcoming hunting season.
• Personal interests in hunting and archery are discussed.
• The importance of staying connected with the local archery community is emphasized.
• Plans for future episodes and topics are hinted at.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.

In this episode of The Range Podcast, hosts Ricky Brule and Jake “Hollywood” Iverson discuss the latest innovations in archery equipment, focusing on the new Vapor Trail Victor Arrow Rest.

They delve into the features, pricing, and development journey of the Victor, while also addressing community feedback and comparisons with other products in the market. The conversation highlights the importance of precision in archery and the challenges of innovation in the industry.

Ricky and Hollywood discuss the innovative Limb-driven technology and its origins, emphasizing the importance of product longevity and user experience in archery equipment. They address market competition, pricing strategies, and the need for user-friendly designs catering to target shooters and general archers.

The discussion also highlights community feedback, the evolution of archery equipment, and Vapor Trail’s commitment to continuous improvement and innovation.

Takeaways

• The Victor Arrow Rest is designed for unmatched precision.
• Pricing is influenced by machining and manufacturing costs.
• The Victor offers unique features not found in competitors.
• Community feedback is essential for product development.
• The development of the Victor took over six years.
• Vapor Trail aims to support local dealers with their pricing strategy.
• Innovation in archery equipment comes with increased complexity.
• The Victor Arow Rest is versatile and fits various bow models.
• Quality materials are used to ensure durability and performance.
• The name 'Victor' honors the founder of limb-driven technology. Limb-driven technology is rooted in the legacy of Jerrod Victor Fondie.
• Product longevity is prioritized over frequent consumer purchases.
• User experience is crucial in product design and functionality.
• Simplicity in archery equipment can enhance user satisfaction.
• Market competition influences pricing strategies in the archery industry.
• Compatibility with various bow models is essential for product success.
• Innovations in design can lead to a more user-friendly experience.
• Community feedback plays a significant role in product development.
• The importance of professional archers in promoting products is acknowledged.
• Future enhancements will focus on user needs and market trends.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.

In this gripping episode of The Range Podcast, hosts Ricky Brule, Hollywood, Rory O’loughlin and guest Dr. Bradley Johnson recount a harrowing experience in the Beartooth Mountains, where Dr. Johnson faced a life-threatening encounter with two grizzly bears.

The conversation delves into the lead-up to the trip, the bear attack itself, and the subsequent rescue efforts, highlighting themes of survival, friendship, and the unpredictability of nature.

Dr. Johnson shares his harrowing experience of surviving a bear attack while in the wilderness. He discusses the critical roles played by his companions and the emergency responders, emphasizing the importance of faith and community in overcoming such traumatic events. The conversation delves into the lessons learned about safety, preparedness, and the connection to nature, highlighting the resilience of the human spirit in the face of danger.

Takeaways

• Dr. Johnson's sinus surgery significantly improved his health.
• The importance of preparation when venturing into the wilderness.
• Bear encounters can happen unexpectedly, and awareness is crucial.
• The psychological impact of a bear attack is profound and lasting.
• Friendship and teamwork are vital in crisis situations.
• Having a first responder in the group can be lifesaving.
• The experience changed Dr. Johnson's perspective on outdoor adventures.
• Survival instincts kick in during life-threatening situations.
• The role of faith and hope in dire circumstances.
• Rescue operations in remote areas require quick thinking and resourcefulness. Survival often relies on the support of others.
• Faith can provide peace in dire situations.
• Preparation is key when venturing into the wilderness.
• Understanding bear behavior is crucial for safety.
• Having the right equipment can make a difference.
• Community plays a vital role in recovery and healing.
• Reflecting on experiences helps ground oneself.
• The importance of staying together in the wild.
• Learning from past experiences can enhance future safety.
• Nature can be both beautiful and dangerous.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.

In this episode of the Range Podcast, hosts Ricky Brule and Jake Hollywood Iverson discuss their experiences at the 2025 Archery Trade Association (ATA) show in Indianapolis. They are joined by Rory O'Loughlin, CEO of Vapor Trail Archery, to reflect on the unique atmosphere of this year's show compared to previous years, the successful launch of their new product, the Victor arrow rest, and the innovations that set it apart in the market.

The conversation also touches on the emotional connection to product development, the importance of networking within the industry, and personal anecdotes from the show, culminating in a tribute to Jarrod Fondie, the pioneer of limb-driven technology. The episode concludes with thoughts on the future of Vapor Trail Archery and the excitement surrounding their new offerings.

Takeaways

• The ATA show atmosphere is unique and collaborative.
• The Victor arrow rest has been well-received by dealers.
• Networking at the ATA show is crucial for industry relationships.
• Emotional connections to product development enhance the experience.
• The Victor rest features innovative technology that appeals to users.
• Vapor Trail Archery has a strong turnaround time for products.
• The importance of honoring pioneers like Jared Fondy in the industry.
• Personal stories from the show create a memorable experience.
• The excitement for future products is palpable among the team.
• Support from the community is vital for continued success.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.

In this episode of the Range Podcast, Ricky Brule and Garret Rock explore the themes of personal growth through challenges, the journey of archery, and the allure of hunting. They discuss the importance of facing fears, embracing discomfort, and the profound experiences found in nature.

The conversation highlights the connection between their pasts and their current passions, emphasizing the transformative power of outdoor adventures. Garret shares his experiences and insights on hunting, particularly focusing on big horn sheep hunting and the challenges faced during the COVID-19 pandemic. He discusses the importance of perseverance, the value of outdoor experiences, and offers practical advice for aspiring bow hunters.

The conversation highlights the connection between hunting and conservation, as well as the personal growth that comes from overcoming obstacles in the wild.

Please rate and review this podcast wherever fine podcasts are downloaded.

Takeaways

• We thrive on the pain and challenges we face.
• Pushing our limits reveals our true capabilities.
• Embracing discomfort can lead to personal growth.
• Silence in nature can be profoundly rewarding.
• The journey of archery connects us to our roots.
• Facing fears is essential for feeling alive.
• Experiences in the mountains foster creativity.
• Understanding human behavior can enhance hunting success.
• Bighorn sheep hunting requires dedication and fitness.
• The bond formed through shared passions is invaluable. Archery tags are more readily available than rifle tags.
• A sheep hunt can be a life-changing experience.
• The struggle in hunting often leads to the most rewarding stories.
• COVID-19 significantly increased outdoor activity and hunting participation.
• Hunting success is subjective and can be defined in many ways.
• Conservation efforts benefit from hunting licenses and fees.
• The experience of hunting is as important as the outcome.
• Practicing with broadheads is crucial for effective hunting.
• Outdoor skills are essential for navigating unpredictable weather.
• Personal growth often comes from facing challenges in the wild.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.

In this engaging conversation, Ricky Brule and Josh Wells explore the multifaceted world of outdoor life, hunting, and the impact of social media on personal experiences. They discuss the importance of authenticity in sharing both successes and struggles, the evolution of Wells Outdoor Journal, and the sacrifices made in pursuit of passion.

The dialogue emphasizes the roller coaster of hunting experiences, the balance between personal and professional life, and the growth that comes from navigating life's challenges.

Jsoh shares profound insights from his experiences in hunting and life. He discusses the lessons learned from living in his truck, emphasizing the importance of fulfillment over material possessions. Ricky, Hollywood and Josh, reflect on the impact of expectations on hunting experiences and life in general, advocating for a mindset that embraces the journey rather than just the outcome. Josh highlights the significance of persistence in overcoming challenges and the complexities involved in bear hunting, revealing the intelligence of bears and the strategies required to successfully hunt them.

Josh shares his experiences and insights on hunting, survival strategies, and the emotional journey that comes with it. He discusses the thrill of the hunt, the importance of preparation, and the fulfillment that comes from embracing the challenges of outdoor adventures. He also reflects on the primal connection to hunting and the significance of perspective in appreciating the experiences, emphasizing that the journey is as important as the outcome.

Takeaways

• Social media often presents a highlight reel of life, missing the struggles.
• Authenticity in sharing experiences fosters genuine connections.
• Wells Outdoor Journal started as a blog and evolved into a platform for storytelling.
• Networking is crucial in the outdoor industry.
• The journey of hunting is filled with ups and downs, making the successes more meaningful.
• Crafting unique experiences enhances the connection to nature.
• Life changes can lead to personal growth and new opportunities.
• Sacrifices are often necessary to pursue one's passions.
• Finding balance is essential for a fulfilling life in the outdoor industry.
• Understanding personal goals can guide one's journey in outdoor pursuits. Living in a truck has taught me a lot about happiness.
• Fulfillment is more important than material wealth.
• Expectations can ruin experiences in hunting and life.
• Hunting is about the journey, not just the kill.
• Persistence is key to success in hunting.
• Bears are incredibly smart and elusive animals.
• The valleys in hunting experiences are crucial for growth.
• You only need to see one animal to succeed in hunting.
• Bear hunting is more challenging than it appears.
• The stigma around baiting in bear hunting is misleading. Bear encounters can be daunting but are part of the adventure.
• Survival situations highlight the importance of preparation.
• The process of hunting is often more enjoyable than the kill.
• Embracing the challenges of hunting leads to personal growth.
• Fulfillment in hunting comes from the experiences, not just the trophies.
• Perspective is key in appreciating the hunting journey.
• The primal instinct to hunt connects us to our ancestors.
• Sacrificing comfort can lead to greater fulfillment in life.
• The emotional highs and lows of hunting create lasting memories.
• Reflecting on past experiences enhances the joy of future hunts.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.

In this episode of The Range Podcast, hosts Ricky Brule and Jake Hollywood Iverson have a conversation with current Vapor Trail CEO, Rory O’loughlin. They discuss the evolution of Vapor Trail Archery, including its founding, the challenges faced during the COVID-19 pandemic, and the acquisition of Stokerized.

They share personal anecdotes and insights into the archery industry, emphasizing the importance of innovation and adaptability in business. Rory shares a series of adventurous and challenging experiences during a road trip, the necessity of expanding their business space, and the transformation of their new facility.

The conversation highlights the importance of community, innovation, and the evolution of their product offerings in the archery industry. Rory discusses the innovative developments in archery equipment, particularly focusing on the Pro VX and Gen 8 series. He shares insights into the design inspirations, including nostalgic elements from childhood, and the importance of branding in product appeal.

The discussion also covers future product launches and the excitement surrounding new technologies in archery. Additionally, Rory shares his personal hunting plans and experiences, emphasizing the connection between product development and real-world application in the field.

Takeaways

• The podcast introduces the hosts and their passion for archery.
• Vapor Trail Archery was founded in 1993 by Jarrod Fondie.
• The company has evolved significantly over the years, especially with the introduction of VTX bowstring material.
• COVID-19 presented both challenges and opportunities for growth in the archery industry.
• The acquisition of Stokerized expanded Vapor Trail's product offerings and market reach.
• Maintaining a strong company culture is crucial during transitions.
• The importance of inventory management systems in business operations.
• Personal connections and relationships play a key role in business success.
• Entrepreneurship requires adaptability and resilience in the face of challenges.
• The hosts emphasize the significance of innovation in the archery industry. The journey home was filled with unexpected challenges.
• Finding a hotel room was a necessity after a long trip.
• Building up instead of out was a creative solution.
• Community support was crucial during the facility transformation.
• The new facility allows for better production capacity.
• Soft openings are essential for smoothing out operations.
• The Pro Shop fosters a strong community among members.
• Product innovation is key to staying relevant in the industry.
• The importance of having the right resources and connections.
• The evolution of archery equipment reflects customer desires. The Pro VX model was designed for better fitment on Matthews bows.
• Innovative design led to a patented bracket for the Pro VX.
• Nostalgia plays a key role in product branding and design.
• The Gen 8 series has become a best-seller due to its features.
• Ricky emphasizes the importance of functionality in product success.
• Future products aim to disrupt the quick disconnect market.
• Ricky shares excitement about upcoming hunting seasons and experiences.
• The podcast serves as a platform for brand awareness and community engagement.
• Ricky values solid equipment that withstands the rigors of outdoor use.
• The conversation highlights the blend of innovation and tradition in archery.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.

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In this episode of the Range Podcast, hosts Ricky Brule and Jake “Hollywood” Iverson delve into the history of Vapor Trail Archery, exploring its origins, growth, and innovations in bowstring technology.

Joined by the previous co-founder Steve Fondie, they share personal anecdotes, discuss the evolution of archery gear, and reminisce about the fun and pranks that shaped their journey. The conversation highlights the impact of Bowtech on Vapor Trail and the development of limb-driven technology, showcasing the camaraderie and creativity that fueled their success.

Ricky reflects on the history and evolution of Vapor Trail, including the impact of Jarrod Fondie’s passing on the company. The conversation transitions to the sale of Vapor Trail and the future direction of the company, emphasizing community engagement and growth. Personal anecdotes about hunting and life experiences add a relatable touch to the discussion, highlighting the bonds formed through shared passions.

Takeaways

• The Range Podcast focuses on archery stories and technical discussions.
• Vapor Trail Archery was founded in 2000 by Steve Fondie and his team.
• The early days involved selling bowstrings for very low prices.
• Jarrod Fondie was a perfectionist who aimed to improve bowstring technology.
• The company grew rapidly after partnering with Bowtech.
• Pranks and camaraderie were a big part of the workplace culture at Vapor Trail.
• The nickname 'Hollywood' was given to Jake Iverson due to his unique style.
• Vapor Trail's innovations include limb-driven technology for arrow rests.
• The team faced challenges with material shortages in the early 2000s.
• The podcast captures both the technical and personal sides of archery. Vapor Trail originated key innovations in archery equipment.
• Jared “Ears” Meyer played a significant role in the company's development.
• The passing of Jarrod Fondie was a pivotal moment for Vapor Trail.
• The team had to step up to continue the legacy after Jarrod’s death.
• The sale of Vapor Trail marked a new chapter for the company.
• Community engagement is a priority for the future of Vapor Trail.
• The pro shop aims to enhance customer experience and community ties.
• Personal stories of hunting reflect the camaraderie among team members.
• The importance of maintaining relationships with dealers is emphasized.
• The podcast serves as a platform to share experiences and connect with the audience.

The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV.

Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.

The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network