Today, Jon and Lisa are talking social media and video (and dogs) with Jordanna Cheifetz, the founder of JAC Digital Media. She shares her journey of establishing a thriving business that specializes in creating engaging social media content. She explains her unique "content days," where she works with clients to produce multiple high-quality videos efficiently and stress-free. These sessions are designed to empower clients with confidence, ensuring their personalities shine through to their audiences.

Jordanna's inspiration for starting JAC Digital Media in 2017 was twofold: a need to pivot her career and recognizing a gap in the market for comprehensive digital services that include content creation, copywriting, and audience engagement. She also navigates the complexities of operating her business across two countries, balancing her Canadian roots with her current base in Michigan.

We talk about the growing importance of video content in social media. Jordanna emphasizes the critical role of the first three seconds in grabbing viewers’ attention and the shift from polished, manicured posts to authentic, relatable content. Video allows businesses to connect with their audience at the viewer's own pace, building trust and familiarity over time. Both Lisa and Jon share their own experiences with video, highlighting its power as a long-term engagement tool.

Jordanna also talks about her workshops, where she teaches business owners how to optimize social platforms like LinkedIn, Instagram, and Facebook. She plans to expand into more specialized topics, such as video editing. When asked about her services, Jordanna recommends her affordable "content day" package as an excellent starting point for businesses.

For more, you can find Jordanna at

https://www.jacdigitalmedia.com/

Or send her an email: jordanna@jacdigitalmedia.com

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

In this episode of the ROCC Pod, we meet Tahura Holly and Nikunj Jain, founders of Corqueboard, a digital advertising platform designed to replace traditional cork boards in local businesses. Tahura shares how her time in India inspired her business journey; after moving there in 2017 and immersing herself in the jewelry trade, she returned to Michigan and launched Festive Essentials, a brick-and-mortar store in Hamtramck specializing in Indian jewelry. As she promoted her store, Tahura noticed idle screens in local shops, which sparked the idea for Corqueboard—a network of digital screens where local businesses can easily upload and display ads, specials, and announcements. Nikunj brought his technical expertise to the venture, helping create an efficient and user-friendly platform for business owners.

Corqueboard operates through a simple setup: a small device (similar to an Amazon Fire Stick) connects to a screen, enabling businesses to display dynamic content that can be managed with a QR code. This ease of use, including the ability to upload content directly from a smartphone, means even non-tech-savvy business owners can take full advantage. With Corqueboard, businesses like restaurants or retailers can monetize their screens by selling ad space to other businesses, turning idle screens into passive revenue generators. Pricing is customizable, so each business can set its own ad rates, ranging from free community promotions to premium ad placements.

The couple discusses how their complementary personalities enhance their business partnership, though they face typical challenges of working together. They rely on honesty and clear communication, blending Nikunj’s outgoing nature with Tahura’s introverted approach to manage both their personal and business dynamics. They credit their different perspectives for helping refine Corqueboard’s user experience, with Tahura advocating for simplicity and accessibility in the interface.

Tahura and Nikunj’s recent addition to the Royal Oak Chamber has been met with enthusiasm, particularly with the launch of Corqueboard Mobile. This battery-powered, weatherproof digital sign offers a modern alternative to traditional A-frame boards, allowing businesses to display eye-catching digital menus or promotions outside. They’ve already seen local interest, especially from businesses seeking innovative ways to attract customers.

Listeners interested in Corqueboard can find more information at corqueboard.com or contact Nikunj directly at (313) 378-3893. Both Tahura and Nikunj are excited to help local businesses in Michigan thrive by enhancing visibility through Corqueboard’s growing digital network.

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

In this episode of the ROCC Pod, we connect with Lindsay Madison, founder of Visions Incorporated, a yoga studio with a unique focus on accessibility and community inclusivity. Lindsay shares her inspiring journey, starting with her early career in retail management in Chicago, where she rose to a high-powered role at Bloomingdale’s by age 21. However, her career path shifted unexpectedly when she experienced a sudden and rare loss of hearing due to a sinus infection. This challenging health event ultimately led her to yoga, which became both a personal refuge and, later, her profession.

After years of practicing and teaching yoga, Lindsay returned to Michigan, where her journey took on new meaning when her mother was diagnosed with lung cancer. Lindsay guided her mother through gentle exercises and breathing techniques post-surgery, which reinforced her mission to make yoga accessible to people of all backgrounds and health conditions. Today, her mother, a cancer survivor with one lung, regularly participates in Lindsay’s classes, embodying resilience and inspiring others in the process.

Visions Incorporated, Lindsay’s studio, offers both in-person and virtual classes that cater to a wide array of needs and levels. Classes range from brief, targeted sessions to longer, full-length practices, available through Zoom, on-demand, and free videos on YouTube. Lindsay provides options for all, including those who may face financial challenges, and she offers a variety of packages and a “pay later” option for live classes. Her approach is deeply personal; she emphasizes the physical and mental benefits of yoga, helping participants build strength, calm their minds, and practice breathwork to manage daily stress.

Lindsay also teaches chair yoga at senior communities, aiming to expand this offering through a 2025 goal of training other instructors in her inclusive teaching style. For those new to yoga, Lindsay reassures that flexibility and experience aren’t prerequisites; her classes are about self-connection and adapting yoga to individual needs, creating an inviting space for anyone interested in starting their practice.

Lindsay credits the Royal Oak Chamber of Commerce for helping her make valuable connections within the community and expresses excitement about growing her impact through these networks. For those interested in learning more, she can be reached via her website, visionsincorporated.com, and on social media, where she responds personally to inquiries.

In summary, Lindsay’s story is one of resilience, adaptability, and community spirit, and her dedication to accessible yoga has fostered an inclusive environment where everyone—from cancer survivors to yoga novices—can find their place on the mat.

More:
Visions Incorporated Website: https://visionsincorporated.com/

YouTube: https://www.youtube.com/@visionsincorporated5861

Facebook: https://www.facebook.com/visionsincorporated

Instagram: https://www.instagram.com/visionsincorporated/

Email: info@visionsincorporated.com

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/