The RE Agent Podcast

By: Cody May & Vikram Deol
  • Summary

  • Interviews with some of the most inspiring real estate agents and team leads in the industry and insights into what it takes to win as an agent today. Listen and learn from top performing agents/teams across North America as they share their wins, losses, lessons and stories.

    Co-hosted by Vikram Deol (serial entrepreneur, realtor, & real estate coach) and Cody May (CEO of real estate marketing agency Sheridan St, author, & digital nomad).

    © 2024 The RE Agent Podcast
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Episodes
  • The Power of Performance Max Ads: A Comprehensive Approach to Omnipresent Marketing - Cody May - Ep. 262
    Nov 4 2024

    In today's episode, Cody breaks down the latest advertising platform we're using to scale real estate businesses – Performance Max. Learn how this powerful tool allows you to reach homeowners through YouTube, Gmail, Google Search, and beyond. Cody will walk you through how to create a seamless omnipresent marketing strategy that combines digital and traditional methods to boost income, freedom, and brand authority.


    Here are the main takeaways:

    1. Performance Max Campaigns: The most effective way to follow your audience across multiple platforms like YouTube, Gmail, Google Search, and Display ads to create an omnipresent strategy.
    2. Retargeting Techniques: Learn how you can keep conversations alive with leads across different platforms, ensuring higher brand recognition and trust.
    3. Mailers Integration: Combining mailer campaigns with digital retargeting to create a comprehensive touchpoint strategy that nurtures leads through both online and offline interactions.
    4. Holistic Marketing Approach: Why real estate professionals need to leverage organic, paid, and traditional traffic strategies to generate high-quality listing leads in today’s market.
    5. Tracking & Automation: Cody shares insights on how to automate mailers and track every touchpoint with advanced call tracking systems, allowing you to scale your marketing efforts with ease.


    Ready to take your real estate marketing to the next level? Start exploring Performance Max campaigns to build a more omnipresent strategy. Get started today and watch your lead generation efforts soar!



    P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

    GET SELLER & BUYER APPOINTMENTS:
    https://sheridanst.io/

    GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

    GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

    https://www.youtube.com/@thereagentpodcast

    https://www.instagram.com/thereagentpodcast/

    Follow Cody May on Instagram: https://www.instagram.com/codmay/

    Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

    Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments



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    8 mins
  • How Smart Agents Are Using Data to Win Real Estate Deals in 2024 - Cody May - Ep. 261
    Oct 28 2024

    In this episode, Cody reveals how top real estate agents are leveraging key data metrics to scale their businesses in 2024. Learn the six essential metrics every real estate professional should track to drive financial results and boost success. Cody shares how these insights, used by some of the largest teams nationwide, can unlock clarity and growth for your business.


    Here are the main takeaways:


    1. Data-Driven Growth: Understanding and tracking key metrics, such as conversations, appointments set, and clients signed, is critical to scaling your real estate business.
    2. Projections are Crucial: Projections enable agents to strategize and adjust their marketing efforts effectively, ensuring long-term growth.
    3. Improving Conversions: Learn the difference between appointments set and appointments held, and how systems and skills can turn conversations into clients.
    4. Closing Deals: Cody shares how identifying bottlenecks from client meetings to contracts and offers can help improve closing rates.
    5. Tools for Success: Platforms like CSU and CTE can help agents track their metrics, identify bottlenecks, and refine their presentations for better results.


    Tune in to the full episode and take your real estate business to the next level!

    P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

    GET SELLER & BUYER APPOINTMENTS:
    https://sheridanst.io/

    GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

    GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

    https://www.youtube.com/@thereagentpodcast

    https://www.instagram.com/thereagentpodcast/

    Follow Cody May on Instagram: https://www.instagram.com/codmay/

    Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

    Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments



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    11 mins
  • Mastering the Art of Persuasive Copywriting to Boost Sales - Cody May. Ep. 260
    Oct 21 2024

    In this episode, Cody dives deep into the critical role of copywriting in driving sales and achieving financial success for businesses, particularly in the real estate sector. He highlights the transformative power of storytelling in effective communication and sales. Cody introduces his innovative framework, Story Lesson Offer, designed to help you craft compelling ads and emails that resonate with your audience. Plus, he shares essential reading materials that every aspiring copywriter should explore to enhance their skills and understanding of consumer psychology.


    Here are the main takeaways:


    1. The Power of Storytelling: Good storytelling significantly enhances our ability to sell products and services.
    2. Framework for Success: The Story Lesson Offer framework is effective for creating compelling ads.
    3. Know Your Audience: Understanding consumer psychology is crucial for effective marketing.
    4. Copy That Converts: Copy that converts is essential for business success.
    5. Read to Succeed: Reading foundational books on copywriting can significantly improve skills.


    Tune in now to unlock the secrets of effective copywriting and storytelling that can elevate your sales game! Don’t forget to subscribe, rate, and review the podcast to stay updated with more insights from industry experts.

    P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

    GET SELLER & BUYER APPOINTMENTS:
    https://sheridanst.io/

    GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

    GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

    https://www.youtube.com/@thereagentpodcast

    https://www.instagram.com/thereagentpodcast/

    Follow Cody May on Instagram: https://www.instagram.com/codmay/

    Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

    Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments



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    13 mins

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