• January 2025 Fenomena: Finding Balance in Marketing Your Business and Yourself with Brittni Schroeder
    Jan 8 2025

    This week we sat down with Brittni Schroeder, a dynamic business coach and marketing strategist who transformed her journey from high school photography to helping coaches automate and scale their businesses. With features in the Wall Street Journal and Good Morning America, Brittany shares insights about the reality of entrepreneurship, including the power of embracing failure as a stepping stone to success. She highlights the importance of confidence, revealing the differences between confidence built on past successes and internal self-confidence that drives you to take bold actions despite uncertainty. Join us as we get into the world of email marketing, automation, and systems as Brittany explains how these tools can streamline your business. Learn why she believes women often undervalue themselves in business while men tend to overvalue themselves, and discover practical strategies for finding the sweet spot between both mindsets. This episode is packed with insights about building sustainable business systems, growing your email list, and showing up consistently - even when it feels like nothing is working.

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    1 hr and 7 mins
  • New Year, New You, New Taxes!
    Dec 25 2024

    Ready to make 2025 your most profitable year yet? Join hosts Joey and Mackenzie as they sit down with CPA powerhouse Haylie Hardin to reveal game-changing end-of-year strategies every business owner needs to know. With over 400 clients under her belt, Haylie shares insider tips on everything from maximizing tax benefits and streamlining payroll to avoiding common (and costly) year-end mistakes. We get into smart budgeting practices that will save you money that can help get your business off the ground. Get the scoop on why buying that business car might be a terrible idea, how to handle employee bonuses the right way, and why your choice of payroll provider could make or break your 2025. This episode delivers actionable insights to help you close out the year strong and set yourself up for success in the new year!

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    1 hr and 2 mins
  • December 2024 Fenomena: Taking the Leap into Entrepreneurship with Ness Taylor
    Dec 11 2024

    Meet Ness Taylor, the founder of Brightly Social Co. who turned her social media expertise into a thriving agency after the birth of her twins. In this episode, Ness shares her journey from managing million-follower accounts to building her own company, including the pivotal moment when she pitched her sister-in-law at a baby shower to join the business. She opens up about navigating major failures, including a complete rebrand transforming her business, and why she refuses to lower her prices despite initial pushback. She also shares her unconventional strategy of recruiting her finance husband to join the company, converting him from corporate America to entrepreneurship. Whether you're wrestling with pricing confidence, considering hiring out-of-state employees, or simply trying to find your authentic voice on social media, this conversation delivers practical wisdom wrapped in engaging stories.

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    1 hr and 6 mins
  • Freaky Finance Stories
    Nov 27 2024

    In this spooky special episode, join Joey, Mackenzie, and Rebekah as they share bone-chilling tales of financial mishaps and accounting nightmares that will make any business owner's blood run cold. From the shocking story of a "phantom employee" who collected paychecks for a year after leaving the company to the devastating discovery of $2.5 million in forgotten invoices. These real-life horror stories demonstrate how easily financial oversights can haunt your business. The hosts dive into hilarious yet cautionary tales of office supply ordering gone wrong, creative "business expense" attempts, and the perils of DIY accounting that led to an IRS agent's dreaded knock on the door. Through this week’s storytelling and professional insights, the team shows why proper financial systems and oversight are crucial for protecting your business from becoming the next financial horror story.

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    1 hr and 19 mins
  • November 2024 “Fenomena”: Developing Balance in Your Business With Abby Combs
    Nov 13 2024

    In this episode, we sit down with Abby Combs, founder of E Studios Marketing, whose entrepreneurial experience we can all learn from. She shares with us how personal loss led to an unexpected career turn that would eventually lead to her own marketing empire, now helping countless businesses master their digital presence. Abby gets into the real struggles of entrepreneurship, including imposter syndrome, the pressure to constantly grind, and the importance of allowing yourself to have "bad days." She shows you how businesses should think about marketing by breaking down the critical difference between acquisition and retention strategies while sharing practical insights about when to DIY and when to delegate. Whether you're a seasoned business owner or just starting, Abby's practical wisdom about email marketing, combined with her vulnerable perspectives on balancing motherhood and entrepreneurship, make this episode a must-listen for anyone navigating their business journey.

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    1 hr and 18 mins
  • Running Your Business by The Numbers
    Oct 30 2024

    Join us this week as we welcome Kristi Kapp, a renowned dental practice consultant with over three decades of experience, for a chat about building your business by the numbers without losing your soul. Having grown her consulting empire from dental assistant to multi-practice owner to national speaker, Kristi shares the secret sauce behind increasing production by $700,000 in just 12 months - and it's never about being sleazy or pushy. Through heartfelt stories and practical frameworks, break down methods for handling sales objections with authenticity, and reveal why tracking the right metrics is like removing your blindfold in basketball. This episode delivers the perfect blend of hard-earned wisdom, practical systems, and genuine inspiration to help you grow profitably while staying true to your values.

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    1 hr and 18 mins
  • October 2024 “Fenomena”: The Real Secret to Successful Messaging with Kaelynn Priest
    Oct 16 2024

    In our first Fenomena episode, we're joined by launch and messaging expert Kaelynn Priest. Discover why followers don't equal sales and how crafting the right message can skyrocket your business. Kaelynn shares her journey from wooden baby gym maker to sought-after coach, revealing game-changing mindset shifts. Learn about "conversation launches" and creating authentic content that resonates. Uncover the secret to making even your grandmother understand what you do and how it makes money. Whether you're battling marketing overwhelm or seeking brand clarity, this episode delivers actionable insights to transform your business approach.

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    1 hr and 8 mins
  • Welcome to the Profitability Podcast!
    Oct 14 2024

    Join us for the first-ever episode of The Profitability Podcast! Get to know some of your hosts as we go behind the scenes on how our company works, what we do, and how we all came to work together. We look into what makes failure so important and how it helps build who you are as a business and as an individual. As women ready to help you make a profit, we invite you to join us on a deep dive into the best ways to make the most of what your life has to offer.

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    1 hr and 11 mins