In this episode, Carlos Gonzalez de Villaumbrosia interviews Justin Kim, Vice President of Product at Vimeo.
Vimeo, founded in 2004, has evolved from the "hipster's version of YouTube" to a leading SaaS video platform for businesses. Now a public company, Vimeo boasts over 300 million users and more than 100 billion video plays.
Justin drives Vimeo's platform strategy across essential areas like payments, trust and safety, integrations, monetization, and identity and access management. Before joining Vimeo, he spent nearly 12 years at Amazon, where he led the AWS Commerce Platform.
In this episode, we explore Vimeo's transformation from a consumer-focused video discovery product to an enterprise video platform. We delve into the challenges of replatforming, the power of third-party integrations for boosting user retention and ecosystem growth, and the future of video technology, including generative AI in video creation.

What you'll learn:
Justin's approach to platform as a product and driving business outcomes at Vimeo.
The challenges and strategies involved in replatforming complex systems.
How to prioritize features and integrations in a platform product environment.
The future of video technology and Vimeo's positioning in the evolving landscape of generative AI.

Key Takeaways👇:
Platform as a Product: Justin emphasizes the importance of viewing platforms as products, focusing on driving business outcomes and connecting technical work to customer impact.
Strategic Integrations: He highlights how integrations can significantly improve user retention, especially in subscription-based businesses like Vimeo.
Balancing Priorities: Justin shares insights on managing competing priorities in platform development, emphasizing the need to understand and communicate end customer value.
Replatforming Challenges: He discusses the complexities of replatforming, including the importance of progressive rollouts and maintaining existing functionality while improving systems.
Metrics for Success: Justin outlines key metrics for different areas of the platform, such as payment success rates, integration usage, and trust and safety prevalence.

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Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Justin Kim

In this episode, Carlos Gonzalez de Villaumbrosia interviews Jay Lee, SVP of Product at the NBA.

The National Basketball Association (NBA) is one of the world's most popular sports leagues, boasting over a billion fans globally. Founded in 1946, the NBA has evolved into a digital powerhouse, offering fans innovative ways to engage with the sport.

Jay leads consumer product experience and product strategy for the NBA's digital portfolio, including the NBA App, NBA.com, NBA ID membership, Fantasy and Gaming, and League Pass - the NBA's direct-to-consumer streaming subscription service available in over 220 countries worldwide.

In this episode, we'll explore the rationale behind redesigning the NBA app, how Jay and his team are leveraging cutting-edge technology to deliver an excellent fan experience, and the future of sports technology. We'll discuss features such as real-time scores, multi-language broadcasts, and offline viewing options designed for the 99% of fans who will never set foot in an NBA arena.

What you'll learn:
- Jay's journey to becoming SVP of Product at the NBA and his insights on the league's digital transformation.
- The challenges and strategies involved in creating a global, multi-platform sports app.
- How to prioritize features and innovations in a fast-paced, fan-centric environment.
- The future of sports technology, including virtual and shared reality experiences.

Key Takeaways👇:
- Global Fan Engagement: Jay emphasizes the importance of catering to a diverse, international fanbase through personalized experiences and multi-language support.
- Innovative Viewing Experiences: The NBA is pushing boundaries with features like AI-powered insights, multi-view options, and immersive technologies to bring fans closer to the game.
- Data-Driven Product Development: Jay highlights the use of engagement metrics and user behavior analysis to guide product decisions and improvements.

In this episode, Carlos González de Villaumbrosia, CEO at Product School interviews Jeetu Patel, Executive Vice President and Chief Product Officer at Cisco. This is a very special episode for me because it was recorded live from our conference ProductCon San Francisco in front of 2,000 product leaders.

Jeetu shares his journey in the tech landscape, detailing his role in driving Cisco's innovative strategies following the landmark acquisition of Splunk for $28 billion. He discusses the complexities of integrating cybersecurity and observability into Cisco's offerings, the importance of collaboration with competitors in the cybersecurity space, and how to maintain a customer-centric focus in a rapidly evolving tech environment.

Jeetu dives into his strategic framework for becoming an AI-first company, emphasizing how to prioritize AI integration across various functions. He also addresses the future of AI in product management, highlighting trends such as modular systems and enhanced user experiences.

What you'll learn:

Jeetu's journey to becoming EVP & CPO at Cisco and his vision for the company’s future.
The challenges and strategies involved in integrating AI and cybersecurity into existing product ecosystems.
How to effectively transition from traditional models to an AI-first approach.
The evolving landscape of AI and its key players.

Key Takeaways👇:

Customer-Centric Innovation: Jeetu emphasizes that understanding customer needs is vital for successful product development. Leveraging AI can significantly enhance user experiences and streamline operations.
Collaborative Cybersecurity: He advocates for working closely with competitors to strengthen defenses against common threats, demonstrating that unity can lead to better security outcomes.
Embracing Lifelong Learning: Jeetu highlights the importance of networking and engaging with experts to deepen understanding of AI, suggesting that curiosity and proactive learning are key to mastering new skills.

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- Follow our Podcast on Tik Tok here
- Follow Product School on LinkedIn here
- Join Product School's free events here
- Find out more about Product School here

Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Jeetu Patel