Welcome back, product bosses! We have another exciting coaching session with Beth, the founder of Tiny Spicy Kitchen, who creates allergy-friendly food mixes for health-conscious home cooks. If you’re a product-based business, especially a food business, and you feel like a hot mess or like you’re struggling to know where to focus to grow and make more sales, then this episode is for you!

Right now, Beth is seeing her products sell well in-person, but isn’t really seeing any online sales and with her full time job of being a teacher, in August, she had to start cutting back on the number of markets she attended. Now Beth really wants to make her business work, but she’s feeling like a bit of a hot mess and like she isn’t sure where to focus to grow and continue making sales.

Together, we dive into refining her brand positioning, defining her target audience, connecting with the right audience to build loyalty, and ways she can make the most of the holiday season by leaning into what’s already working for her so she can hit her sales goal.

Tune in as we figure out how to turn Beth’s feelings of “hot mess” into actionable steps she can take to reach the goals she has set for herself and learn how you can apply this method to your product business as well!

Resources:

• Learn more about Beth’s products at Tiny Spicy Kitchen
• Follow Beth’s business journey on Instagram here.
• If you’re ready to go from feeling overwhelmed to empowered or you’re looking to grow your business with confidence and without overwhelm, I’m so excited to share this brand new offer with you! To learn more about The Product Boss Academy, click here.
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

My First Million Podcast

Listen to My First Million wherever you get your podcasts.

My First Million

Hubspot's Breeze

Visit hubspot.com/marketers to learn more!

Hubspot Breeze

Welcome back to another episode, product bosses! Today I’m diving into the 3 biggest roadblocks I see product-based business owners facing that are holding them back from their next level of growth. If you’re feeling stuck or frustrated or like you’ve been working harder than ever before, but you’re not seeing the results you want, know that you are not alone!

In this episode, I’m sharing the three biggest roadblocks I see product-based business owners face, which include: a lack of clear product or brand identity, lack of systems or operational structure, and a lack of solid marketing and business foundations. I dig deeper into each roadblock and the importance of it, along with ways you can overcome them in your product-based business.

So tune in as I share with you how to break through the roadblocks and concrete walls that are keeping you from growing your product-based business the way you want to! Plus if you’re struggling with anything I discuss in this episode, then don’t miss out on joining the waitlist so you’re one of the first to know about my game-changing solution for you!

Resources:

• If you’re ready to grow your business with confidence and without feeling all the overwhelm, I’m so excited to share this brand new offer with you TOMORROW! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Breeze

Visit hubspot.com/marketers to learn more!

Hubspot Breeze

My First Million Podcast

Listen to My First Million wherever you get your podcasts.

My First Million

Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, but your products aren’t making the sales you want to, then this episode is for you!

Sandra is feeling a lot of overwhelm in her business, and while she’s been in business for 3 years, she’s still not where she wants to be. Sandra believes a tailored marketing plan is the solution to her problem, but there might actually be something else holding her back.

Together, we discuss overcoming imposter syndrome and overwhelm to still be productive, why you need to become known for something and what role your “why” plays, and how to make small, but quick marketing pivots to make the most of this holiday season!

Tune in as we figure out the “why” behind Sandra’s products and business so she can start making more sales and learn how you can apply this to your business as well, because if you’re missing your “why” then you won’t ever be able to grow your product business!

Resources:

• Learn more about Sandra’s products at Cattitude Crafts
• Follow Sandra’s business journey on Instagram here
• If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new offer with you next week! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Breeze

Visit hubspot.com/marketers to learn more!

Hubspot Breeze

My First Million Podcast

Listen to My First Million wherever you get your podcasts.

My First Million