In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for being a little challenging, why so many applications get rejected and how to prevent that from happening to you, how to protect your logo and business name and slogan from copycats, and more.

Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, course creators, and product based businesses. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Joey's website at www.indielaw.com
Follow Joey on Instagram @thejoeyvitale

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.

During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION.

Think about it this way: if someone isn’t interested in your product at full price, they won’t care about it even if it’s 80% off during Black Friday no matter HOW many times you tell them that it’s going to be 80% off.

Instead, during these next two weeks, your main purpose is to create a strong sales runway that increases demand and desire of your products NOW so that WHEN you drop the promotion, it is a no brainer for anyone who hasn’t purchased from you YET.

And even better? When you create a strong sales runway now, you’ll get sales NOW and at full price, and ALSO hype up your products for your best Black Friday weekend ever for those who are waiting for the cherry on top.

Tune in to this week’s episode to learn how to prevent this mistake and how to create demand and desirability content for your products so you have your BEST holiday season yet.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance.

Most business owners only focus on promotions during the holiday season, without realizing that increasing people and increasing performance is what leads QUANTUM LEAPS! Which is why we'll be diving into strategy for all 3 components so that you see the sales you want.

During this episode, you’ll learn:
- How to choose your Black Friday promotion so that it stands out AND is easy for customers to understand so that they actually buy… and the top mistakes to AVOID that would otherwise cause your promotion to be watered down, confusing, or lost in a sea of others (which DOESN’T lead to sales).
- How to run a marketing campaign leading up to Black Friday that DOESN’T include a massive discount but still is relevant to the season so that you keep your profits AND make more sales.
- The importance of increasing PEOPLE (aka the size of your audience) for the success of your promotion… and a few quick tips on how to get more eyeballs to your business now. The goal is simple: more eyes on your brand = more sales when your promotion goes live.
- The importance of increasing PERFORMANCE above all else and how to improve your email marketing metrics, social media engagement, and website conversion. Performance is key to maximizing impact and even small improvements in email open rates, click-through rates, and engagement can lead to massive, massive growth.
- The performance metrics that matter, how influencing these metrics can make a massive impact, and how to keep assessing what’s working (and what’s not) to keep increasing YOUR performance.


LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open