• The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1

  • Jan 8 2025
  • Length: 17 mins
  • Podcast

The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1

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  • Summary

  • The cold calling course is here! (20% off with 20-OFF-YR1 before 01/10): https://clubpass.30mpc.com/cold-calls-to-presidents-club Actionable Takeaways No Value Propositions. Buzzwords make you sound like a telemarketer, and benefits fall flat without the context of a problem. Triggering Problem. Instead, lead with a problem so specific that it triggers your prospect and reminds them of a painful memory. One-Sentence Solution. If you get the problem right, all you need is one sentence to explain your solution (we do X so that the problem goes away). Interest-Based CTA. Validate their interest before you ask for the meeting, using softening language, no-based questions, and mini push-aways.
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