The Power of Podcast Marketing with Interview Valet Founder Tom Schwab Want the transcript? Download it here. In this episode, Barbara Turley speaks to Tom Schwab of Interview Valet about the rising relevance of podcasts especially with the current global crisis and the opportunities podcasts present to business owners everywhere. Some of the key points include: How to leverage your business with podcast and podcast guestings When to become a podcast host and/or a podcast guest. How to repurpose old podcasts in order to get more traffic and attract more listeners. Let us know what your key takeout has been from this episode and join the continuing conversation over in the Virtual Success Facebook Group. In this episode: 02:09 Why Podcasts are a brilliant marketing strategy 04:10 How to capitalise on Podcasts 06:39 What makes a great podcast guest 09:17 How to be different with Podcasts 12:16 Content amplification and repurposing 15:11 Growth of the podcast industry 18:46 Wrapping things Up Intro: Do you find yourself running out of time to accomplish your work? Are you spending time doing things that you're not that good at? There are effective ways to outsource these tasks so you can focus on your business. This is the virtual success show. We bring the inside scoop on outsourcing success for entrepreneurs, by entrepreneurs. And now, here are your hosts, Matt Malouf, and Barbara Turley. Barbara Turley: Hey, everyone, and welcome back to another episode of the virtual Success Show where we are streaming live now online for our episodes of the show. I'm Barbara Turley, your host, I co-host this show with my good friend Matt Malouf. And today we're here to talk about the very topical topic right now of podcasts and I'm joined by, good friend and someone I work very closely with, Tom Schwab from Interview Valet, who is the go to guy if you want to be talking about podcasts, you know, getting on podcasts, getting guests on your podcast. Welcome to the show, Tom, thanks for joining us today. Tom Schwab: Barbara, I am thrilled to be here. And there's a lot of problems in the world. But there is no better time to be alive. We look at the technology that we have. And still, we can reach customers around the world. Barbara Turley: Absolutely, yes. So you know, like, guys, you guys watching the Facebook Live, you know that we are in a major crisis right now. There are many crises that happened throughout time. I have to say I was thinking today to myself, I'm old enough now to say that this is not my first rodeo with crises like this. We've had the 2008 financial crisis, we had the tech bubble collapse, and in my career, I've been through a couple of these. So it's every crisis brings its own challenges, but I always feel that they're crises nonetheless and some things that we do in business are the same. Now in this particular situation that we're in right now. I feel podcasts are really gonna be it. So Tom, talk to us about, first of all, why podcasts, in general, are a brilliant marketing strategy for any business right now. But also why now specifically. Why Podcasts are a brilliant marketing strategy Tom Schwab: Well, the way I look at it is that every business's biggest problem is obscurity, right? There are millions - thousands, millions of customers that you could serve right now, with your current product, your current offering, your current service. The only problem is they don't know you exist. Right now a lot of people talk about breaking through the noise. Honestly, I think that's like adding to the noise, right? The idea that I'm going to yell and somebody's gonna hear me, I think is laughable, right? So, if I can get in on the conversation that my ideal customers are already listening to, that's golden. If I can get introduced by somebody that is a trusted resource, a trusted friend of theirs, that's golden. And really, that's what podcasts and especially podcast interview marketi...
