💡 In this episode of the Sales Leadership Awakening podcast, Logan Eaton, Executive Vice President of Sales at National Land Realty, emphasizes the significance of focus, the power of passion and culture, and the necessity for delayed gratification in the sales process. He also shares his experiences and thoughts on bridging the knowing versus doing gap in sales, including pivotal moments and strategies that have shaped his leadership style. 💡

“Loving what you do is so important. Having a passion for the land and a connection to it is key. Not only do they succeed because they know it so well, but they are also connected to that world; they work within those circles. This makes their lives a little bit easier.” - Logan Eaton

Logan outlines the impressive growth of National Land Realty under his leadership, with the team expanding from 30 to over 440 agents. He attributes this achievement to core strategies including data-driven decision-making, cutting-edge technology, and strategic marketing. The episode also examines how the company's faith-based culture fosters the mental well-being and personal development of the workforce.

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