Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology.

KEY TAKEAWAYS

• Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you.
• Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve.
• Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence.
• The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios.
• Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views!
• When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky.
• Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence.

BEST MOMENTS

"We were very good at hiring good people to kinda help us out as we knew nothing we couldn’t kid ourselves we could do it on our own”

"There is a snobbery to luxury, and what I mean by that is you can't show you're too keen."

"I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level."

"I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways."

"Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact."

"I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."

VALUABLE RESOURCES

https://www.linkedin.com/in/askinsben/

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit.

KEY TAKEAWAYS

• The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them
• Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsor’s benefit. It will perform better.
• A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors.

BEST MOMENTS

“The longer you talk about them, the better it (ad) performs”

“Almost all advertisers only reach 25% of all monthly podcast listeners”

“Really big shows skew a lot of this data”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Kane and Ash examine the many types of companies that are ideal for podcast sponsorship, including established brands entering new markets, businesses with high-value target customers, and those unable to advertise on traditional platforms, as well as touching on the importance of brand awareness for high-ticket items and the potential for partnerships.

KEY TAKEAWAYS

• Established companies looking to penetrate new markets often seek partnerships with creators who are seen as thought leaders in those spaces. This helps build brand awareness and credibility among new audiences.
• Companies with high-ticket items, such as gold bullion or specialised software, benefit from podcast sponsorship as it allows them to reach decision-makers who require multiple touchpoints before making a purchase.
• Certain industries, like CBD, crypto, and gambling, face advertising restrictions on many platforms.
• Podcasts provide an alternative avenue for these brands to reach their target audience effectively.
• Companies launching new products often allocate advertising budgets for promotional campaigns.
• Targeting these companies during key times, such as Black Friday or Christmas, can lead to fruitful sponsorship opportunities.
• As businesses increasingly seek to build personal connections, partnering with influencers who have established personal brands can be a strategic move.
• A partnership approach allows companies to tap into existing reputations rather than building their own from scratch.

BEST MOMENTS

"If you've got a large company... finding a creator in that space who's seen as a thought leader is a really, really good way of doing that."

"Companies with high value target customers... often softwares, they make great sense for podcasting because..."

"You can't run Facebook ads for somebody to go, hey, do you want to buy blocks of gold?"

"If you know a company has a product coming out... then that could be a great person to target because they'll have budget ready to go."

"I think more of that will happen with those big companies that don't have a personal brand behind them."

VALUABLE RESOURCES

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Join Ash and Kane in part two of a two-episode series, based on a recent LinkedIn post where they asked for the best tips and advice from podcasters and content creators. They discuss and dissect some of the answers and give their own expert advice too.

KEY TAKEAWAYS

· Link previous episodes in your show notes, particularly if they are related to what you are talking about.

· Create a process checklist for episodes, to ensure you don’t miss any steps and create a seamless production process.

· Find practical ways to combat your imposter syndrome or anxieties around podcasting, this is one of the biggest things that hold podcast hosts back.

· Merchandising can work if you already have a large audience but not if your audience is small, you have to also consider the quality of the merch you put out.

· Creating a verbal hook in the first few seconds of a YouTube clips is essential, you can then create a start, middle and end structure to the video, this will help virality

· When you are creating clips, it is useful to ask for an outsider's perspective to choose as you are too involved in the process and may pick something that needs more context.

· A good habit to build is to travel with some equipment, so you can take advantage of any podcast opportunity.

· People are very generous with their time when it comes to podcasting, don’t be scared to reach out to people. Podcasters who are successful are also audacious and have no shame in asking for what they want.

BEST MOMENTS

"I do love spreadsheets!”

“It’s undeniable that the first 1-2 seconds is the most important thing, but don’t neglect the rest of it”

“It’s a good habit to travel with some equipment”

“The people who consistently do that massively outperform everyone else”

VALUABLE RESOURCES

Fight Imposter Syndrome and Stop Procrastinating With Mindset Coach Paul Sheppard:

https://omny.fm/shows/the-podcaster-s-podcast/interview-with-paul-sheppard

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

In a recent LinkedIn post, Ash and Kane asked for the best tips and advice from podcasters and content creators. In part one of a two-episode series, they discuss and dissect some of the answers, giving their own expert advice along the way.

KEY TAKEAWAYS

• Ask yourself, before changing anything about your podcast. Is this going to make the experience better or worse for your listeners?
• Figuring out who your listener is helps you create the right content and find your niche.
• Be really clear about what it is you want from your podcast, why are you creating it, what is your why, who is listening to it, who is it for?
• As a host, you need to be actively listening to your guest, don’t rush them through questions and make sure you are creating a conversation that flows.
• When interviewing, always consider the questions your listeners would want to be asking the guest right now, you are interviewing for them.
• Collaborate with your competitors!

BEST MOMENTS

"Keep your listener in mind when creating content”

“Too many people can’t articulate what it is, who it’s for, why I’m listening”

“Be part of the conversation and actively listen”

“Collaboration over competition all day long”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk