Mike Comite joins Deanna Chapman to talk about his job as Senior Mixer over at This American Life, the award-winning podcast hosted by Ira Glass.

We dive into:

• The process for mixing a podcast with many moving parts
• Loudness standards
• Our favorite plug-ins

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Before you start your podcast, there are 3 big things that you should do.

In this episode, you'll learn why it's important to:

1. Figure out your show idea and format
2. Record test episodes
3. Make a podcast trailer

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Ray Harkins, a Senior Account Executive at Wonder, joins the podcast to talks about all things ads! We talk about how top shows get sponsors, how Wondery handles ad placement across multiple shows, what options exist for smaller podcasts, and more.

Check out Wondery.

Follow Ray Harkins on Instagram.

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I used to host a Stephen King podcast called Chat Sematary and I learned 3 MAJOR things from it.

Check out Chat Sematary.

Check out Welcome to Geekdom.

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Jesse Cannon is a podcast producer for hit shows like Being Black: The 80s, The Daily Beast's The New Abnormal, Air Mail's Morning Meeting, and Fast Politics with Molly Jong-Fast. He dives in to what some best practices are for producing a chart-topping podcast, which includes making competition reports and the importance of pre-production.

Check out Musformation Growth.

Check out Jesse's newsletter Music Marketing Trends.

Follow Jesse Cannon on Instagram.

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Follow The Podcast Life:

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.