The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By: Chris Schaeffer Certified Google Ads Specialist
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  • Summary

  • Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
    © 2025 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Economics Marketing
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Episodes
  • Why Businesses Don’t Grow from PPC (Episode 449)

    Why Businesses Don’t Grow from PPC (Episode 449)
    Feb 10 2025

    This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/H1jbb-Tf3jU

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://x.com/PaidSearchPod
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    34 mins
  • Bidding, ROAS, & AI (Episode 448)

    Bidding, ROAS, & AI (Episode 448)
    Feb 3 2025

    Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/uby0rFJA63k

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://x.com/PaidSearchPod
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    32 mins
  • How Successful are Ads on Google? (Episode 447)

    How Successful are Ads on Google? (Episode 447)
    Jan 27 2025

    This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/HFBxzTPCZi0

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://x.com/PaidSearchPod
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    35 mins

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