In this episode of The Paid Media Playbook, Laura and Lisa sit down with Sara Girard and Melissa Grace, the powerhouse duo behind RockitWorks, a social media and marketing agency. Together, they share their journey from event production to running a successful agency, their insights into the evolving landscape of organic and paid media, and their strategies for creating impactful content. Tune in to discover how they approach challenges like audience targeting, balancing paid and organic efforts, and crafting content that converts. Plus, get their best advice for aspiring marketers and entrepreneurs!

Chapters:

• 00:00 – The Journey to RockitWorks
• Sara Girard and Melissa Grace discuss their paths from event production to founding a successful social media agency and how their experiences shaped their approach to marketing.
• 6:50 – Mastering Organic and Paid Media
• Insights into the evolution of social media, the balance between organic and paid strategies, and the importance of targeting the right audience with impactful content.
• 12:11 – Metrics, AI, and Marketing Innovations
• The shift from vanity metrics to actionable goals, the rise of AI in marketing, and how these tools enhance productivity and strategy.
• 17:21 – Actionable Advice for Marketers
• Sara and Melissa share practical tips for entrepreneurs, from aligning paid media with content creation to setting clear goals and leveraging the right platforms.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn
• RockitWorks on Linkedin
• Sara Girard on Linkedin
• Melissa Grace on Linkedin

Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

In this episode of The Brand Builder’s Playbook, hosts Laura and Lisa are joined by Ashley Laabs, a LinkedIn coach, personal brand strategist, and the host of the Ripple Podcast. Ashley shares her journey from aspiring teacher to LinkedIn expert, offering valuable insights into how professionals can harness LinkedIn to build thought leadership, connect with peers, and elevate their personal brand. With practical tips for individuals at every career stage, Ashley dives into the common mistakes she sees people making on LinkedIn and how to overcome them. Whether you're just starting your career or looking to amplify your presence, this episode will help you navigate the LinkedIn landscape like a pro.

Chapters:

00:00 – Introduction

Laura and Lisa introduce the episode and welcome Ashley Laabs, LinkedIn coach and personal brand strategist.

02:10 – Ashley’s Career Journey

Ashley talks about her unexpected path from aspiring teacher to becoming a LinkedIn strategist and coach.

05:00 – The Power of Personal Branding on LinkedIn

Ashley explains why personal branding on LinkedIn is essential for career growth and how it differs from traditional corporate marketing.

08:30 – Common Mistakes on LinkedIn

Ashley shares the biggest mistakes she sees people making when trying to build their LinkedIn presence—and how to avoid them.

12:00 – Building Authentic Connections

How to use LinkedIn not just for networking but for building genuine, valuable relationships and thought leadership.

15:30 – Tips for Aspiring Thought Leaders

Ashley offers practical advice for professionals at any stage on how to start sharing their expertise and become recognized as a thought leader.

Links and Resources:

• The Ripple Podcast
• Ashley Laabs on LinkedIn
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

Thanks for joining us this week!

Want to subscribe to The Paid Media Playbook? Have some feedback to share? Connect with us on iTunes and Spotify and leave us a review!

Join Laura and Lisa as they sit down with Erin Moyer, Marketing Director at Laird Norton Wetherby, to explore the intricacies of marketing in the financial sector. In this 10-minute episode, Erin shares her journey from communications to marketing leadership, the strategies behind her firm’s recent rebranding, and the challenges of reaching ultra-high-net-worth clients. Discover valuable insights on content marketing, lead generation, and the importance of trusting your instincts in the ever-evolving marketing landscape. Perfect for marketers looking to gain a deeper understanding of wealth management marketing.

Chapters:

• Chapter 1: Erin's Journey into Marketing (0:00 - 2:30) Erin Moyer, Marketing Director at Laird Norton Wealth Management, shares her career path from internal communications at Washington Mutual to leading financial communications and marketing.
• Chapter 2: Ideal Clients & Strategy (2:30 - 5:00) Erin discusses targeting multi-generational wealthy families and balancing brand recognition with skepticism of paid media, highlighting content marketing as key to building trust.
• Chapter 3: Rebranding & Content Marketing (5:00 - 7:30) Erin covers the firm’s recent rebrand, emphasizing earned media, paid search, and content marketing, along with plans for a speaker's roadshow to engage the right audience.
• Chapter 4: Marketing Reflections & Career Advice (7:30 - 10:00) Erin reflects on the importance of client referrals, the challenges of measuring ROI, and offers advice to her younger self on trusting instincts and embracing experimentation.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!