Pitching to media and securing coverage is one of the most common things we do in PR but, it can take some time to start doing this effectively. If you haven't had much success in converting your pitches to coverage in newspapers or magazines, you’re not alone. Someone who has been on the receiving end of oodles of PR pitches is Katarina Kroslakova. Katarina has been the editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, a columnist for Harper’s Bazaar, is now the editor and publisher of T Australia, The New York Times Style Magazine in Australia AND, runs her own publishing house, Primary Ideas.  With an extensive background in newspapers and magazines, Katarina knows just what you need to do to ensure you have the best chance possible of getting your pitch read by a journalist in these two mediums.  You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/securing-a-pitch-response 

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Jennifer Hawkins is a trailblazer in the PR industry. She’s the CEO of not one but two integrated agencies in the US – Hawkins International PR and Maverick Creative - which specialise in PR, social and digital execution in the luxury travel, wellness, lifestyle and hospitality sectors, among others. With her head office based in New York and staff dotted around the country, Jen’s clients are located worldwide, from South Africa to South America, Los Angeles to London, Boston to Bermuda. Jen didn’t start her career in public relations. In fact, she didn’t even study it. We discuss why she believes this was a contributing factor to her success in this industry, how to stay nimble and effective both as an employee and business owner plus we muse some of the lessons she's learned along the way. Whether you’re an entry-level graduate, mid-way through your career or even considering starting a PR agency, you'll find her tips invaluable. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/jennifer-hawkins 

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Ever dreamed of taking your PR career to Australia or England? As the world starts to reopen, there’s never been a better time to shake things up with an exciting overseas PR adventure. And if Australia or England are on your hit-list, this will give you insight into some of the opportunities (and challenges) in front of you.
Ishtar Schneider (US) and Laura Craggs (UK), associate directors at Edelman in London, know a thing or two about the highs and lows of expat life in Australia and the UK. They share their top tips for making the transition as seamless as possible, landing the right PR job, navigating visas, understanding the cost of living plus, how to make the most of this once-in-a-lifetime experience.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/working-in-pr-overseas 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.