• The Non-Skinnerian Podcast: Where Behavioral Economics and Gamification Redefine Engagement and Motivation

  • By: Roman Rackwitz
  • Podcast

The Non-Skinnerian Podcast: Where Behavioral Economics and Gamification Redefine Engagement and Motivation

By: Roman Rackwitz
  • Summary

  • ...where Behavioral Economics and Gamification Redefine Engagement and Motivation. You might be wondering—what exactly do we mean by 'non-Skinnerian'? Well, instead of relying solely on rewards and punishments to drive behavior, we delve into the rich and nuanced world of behavioral economics and gamification. We explore how understanding human psychology—our quirks, biases, and intrinsic motivations—can lead to far more effective and sustainable strategies for engagement and motivation.

    Copyright 2024 Roman Rackwitz
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Episodes
  • The Myth of Brain Training Games
    Oct 18 2024

    Are you curious if those brain training games, like Nintendo's Brain Age, actually deliver on their promises? Our latest episode takes a deep dive into the science and psychology behind these popular games, revealing the myths and truths that can impact your cognitive health.


    Don't miss out on this podcast that challenges the status quo of brain training!

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    9 mins
  • The Joy of Production: How Your Enjoyment Makes Your Customers Pay More
    Oct 5 2024

    A seller's enjoyment of their craft can significantly influence consumer behavior and choices.

    Important points include how authentic enthusiasm can

    • enhance storytelling in marketing
    • engage customers
    • and ultimately lead to increased sales.


    Enjoyment isn’t just a feeling; it’s a powerful tool for sales.

    • When sellers express joy, buyers feel it.
    • This connection can drive higher sales.
    • Authentic enjoyment creates a better experience for customers.



    A simple statement can change everything.

    • A chef who says, I love these brownies! outperforms one who says, These are popular.
    • Enjoyment trumps popularity in consumer choices.
    • It’s about connection, not just the product.



    The impact of storytelling goes far beyond just selling.

    • Share your passion online, through posts and product descriptions.
    • Ask for feedback to build engagement.
    • Let customers into your creative process—show them your joy!



    Skill matters in showcasing enjoyment.

    • High-skill tasks allow sellers to express their passion more clearly.
    • This clarity can lead to higher interest and better prices.
    • Don’t underestimate the power of your craft.



    Pricing strategies often miss a key point.

    • Sellers who love their work tend to undervalue their products.
    • Higher enjoyment can justify higher prices.
    • Don’t leave money on the table—embrace your passion and charge accordingly.



    Across industries, the truth is clear.

    • Joy in production resonates with buyers everywhere.
    • From art to consulting, enthusiasm leads to stronger customer connections.
    • When sellers express enjoyment, customers respond positively.



    Want better engagement? Start communicating joy.

    • Highlight your enjoyment in your messaging.
    • Research shows a 40% increase in click-through rates when sellers mention enjoyment.
    • Make your passion part of your marketing strategy.



    This perspective reshapes what we know about consumer behavior.

    • When sellers share enjoyment, buyers perceive higher quality.
    • Authenticity builds loyalty—and loyalty builds sales.
    • Make enjoyment your competitive advantage.



    For deeper insights, explore the research behind these findings.

    • Understanding how enjoyment influences buying habits can elevate your marketing.
    • Many sellers overlook this simple but effective strategy.
    • Embrace enjoyment; it's not just a luxury—it's a necessity.




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    13 mins
  • Convenience Is Killing Loyalty
    Sep 26 2024

    Why Investing Time in Your Customers Beats Fast Solutions Every Time

    Businesses that neglect to recognize the value of time spent on relationships miss out on creating deeper bonds with their customers.

    When we look at businesses that thrive on customer loyalty, they often employ strategies designed for personal engagement.

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    11 mins

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