The Next 100 Days Podcast

By: Kevin Appleby & Graham Arrowsmith
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  • Summary

  • The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level in the next 100 days and beyond. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won’t deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is
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Management Economics
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Episodes
  • #444 – Samuel Gordon & Marc Mouannes – Tequila Cask Investment

    #444 – Samuel Gordon & Marc Mouannes – Tequila Cask Investment
    Sep 27 2024
    Tequila Cask Investment Samuel Gordon and Marc Mouannes co-founded GORDON PWC to bring a new way to invest in Whiskey and Tequila cask investment. Summary of the Podcast Introductions and background Graham and Kevin welcome Samuel Gordon and Marc Mouannes, partners at Gordon PWC. They discuss their new tequila cask investment product. Samuel and Marc share how they met and their backgrounds in the whiskey and alternative investment industries. Tequila cask investment overview Samuel and Marc provide an overview of their tequila cask investment product. It involves purchasing unaged "blanco" tequila and aging it in oak casks for 3 years to produce a higher-quality "extra anejo" tequila. They highlight the potential for 14-15% annual returns. There is a shorter 3-year investment term compared to whiskey. It's also another investor route to diversification and inflation hedging. Market dynamics and demand The discussion covers the current and projected growth in global tequila demand. It is especially growing fast in North America, Europe, and Asia. This is driven by the influence of celebrity brands. Samuel and Marc explain how the scarcity of aged tequila and consumer preferences for higher-quality products contribute to the investment opportunity. Investment process and risks Samuel and Marc outline the investment process. This includes how they pre-sell the aged tequila to distilleries and wholesalers to provide investors with a guaranteed exit price. They also discuss the key risks, such as Agave price fluctuations and asset security, and how they mitigate these through insurance and other measures. Tax benefits and investor profile The conversation touches on the UK tax benefits of cask investments as wasting assets. The typical investor profile - affluent individuals looking to diversify their portfolios and hedge against inflation, often in the 40-45 age range. Recap and next steps Graham and Kevin wrap up the discussion, reiterating that they are not providing investment advice. Rather they are highlighting an interesting alternative investment opportunity for listeners to further research. They encourage listeners to connect with Samuel and Marc to learn more about the tequila cask investment product. Clips from the Podcast It's a 3 Year Investment Term! https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-3-Years-Term.mp4 14% per annum https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-14-per-annum.mp4 Testimonial Samuel Gordon https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-TEstimonial.mp4 Marc Mouannes https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    56 mins
  • #443 – Kate Barlow – Master SEO

    #443 – Kate Barlow – Master SEO
    Sep 20 2024
    Being a Master SEO Kate Barlow is a Master SEO. She has had a career spanning 25+ years in digital marketing. Kate is currently the Head of Digital at The CFO Centre. Summary of the Podcast Introductions and Banter The meeting begins with casual conversation and introductions among the three participants. They discuss topics like punctuality, exercise routines, and the global nature of their work. Kate's Background and Role Kate Barlow introduces herself, explaining that she is the Head of Digital at the CFO Centre. CFO Centre is a global network that places fractional CFOs with businesses. She discusses the multilingual nature of the CFO Centre's websites and her role in improving their digital presence and communication with prospects. Comparing Fractional CFO Models Kevin Appleby, COO of GrowCFO, discusses how his organisation's focus on educating and training aspiring CFOs complements the CFO Center's model of placing experienced fractional CFOs. They explore the differences between the "inward" accounting-focused CFO role and the more "outward" strategic CFO role. The Evolving Role of SEO Kate shares her extensive experience and expertise in SEO. She explains how the discipline is evolving to focus more on high-quality, user-centric content rather than technical "tricks". Kate discusses the potential impact of AI on search engine optimisation and the role of the SEO professional in the future. Recap and Closing The participants wrap up the discussion, with Graham and Kevin expressing their appreciation for Kate's insights and inviting her to potentially appear on other podcasts. Kate provides a positive testimonial about her experience on the "Next 100 Days" podcast. Clips from the Podcast Fractional CFOs https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Fractional-CFOs.mp4 The Messy Middle of Digital Marketing https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-The-Messy-Middle-of-Digital-Marketing.mp4 Kate's Knowledge https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Knowledge.mp4 Testimonial from Kate Barlow https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    49 mins
  • #442 – Maxwell Nee – Scoreapp

    #442 – Maxwell Nee – Scoreapp
    Sep 13 2024
    Scoreapp Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He's this week's guest on The Next 100 Days Podcast. Summary of the Podcast Introduction to ScoreApp Maxwell Nee introduces ScoreApp, a marketing funnel software that helps service businesses and entrepreneurs build personalised quizzes to generate leads. ScoreApp has about 6,000 clients and offers plans ranging from £29 to £120 per month. How ScoreApp Works ScoreApp uses a "value exchange" model where users take a quiz in exchange for a personalised report. The quizzes are designed to be engaging and convert at much higher rates than traditional lead magnets. The reports provide insights tailored to the user's responses. Benefits of ScoreApp The high engagement and personalisation of ScoreApp quizzes lead to conversion rates around 40%, much higher than the 15% typical of lead magnets. This allows businesses to build a larger pool of qualified leads to follow up with. ScoreApp's AI Capabilities ScoreApp has developed an AI wizard that can quickly generate quiz questions and copy, reducing the time to set up a new quiz from hours to just a few minutes. Ideal ScoreApp Clients ScoreApp's primary clients are coaches, consultants, service providers, and other entrepreneurs selling digital products or services. The software is versatile and can be used for lead generation, client assessments, and more. ScoreApp's Growth Plans ScoreApp has seen strong growth in the UK market over the past 4 years and is now looking to expand to the US and Asia Pacific regions to reach a much larger potential client base. Recap and Next Steps The hosts and guests summarise the key benefits of ScoreApp and encourage listeners to check out the free book offer at scoreapp.com/book to learn more about the software and how it can be applied. Clips from the Podcast What is ScoreApp? https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-What-is-ScoreApp.mp4 Why Quiz Funnels? https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Quiz-Funnels.mp4 Testimonial from Maxwell https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    45 mins

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