• The New Normal: Conversations About the Future of Healthcare

  • By: touch point media
  • Podcast

The New Normal: Conversations About the Future of Healthcare

By: touch point media
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  • Summary

  • The health care industry is facing unprecedented times. COVID-19 has upended our economy, disrupted the normal flow of our everyday lives and made our hospitals and health systems the front line of battle during this public health crisis. As our industry responds to COVID-19, some of us are beginning to wonder: how we will return to “business as usual” (and what does that even look like)?Chris Boyer, the host of “The New Normal: Conversations About the Future of Healthcare,” a new podcast from Touch Point Media, is a senior-level digital strategist and has worked with hospitals and health systems across the country on how to transform to embrace new trends. Through interviews with leading industry experts, covering topics ranging from public health, policy, marketing, data privacy and digital health, each episode will dare to ask: “what is the new normal?”Please take a moment to subscribe to “The New Normal” on iTunes, Stitcher, Spotify or wherever you listen to your podcasts
    touch point media © 2020. All rights reserved.
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Economics Marketing
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Episodes
  • Public Health – a Conversation with Brian Castrucci, DrPH, MA, president and chief executive officer of the de Beaumont Foundation

    Public Health – a Conversation with Brian Castrucci, DrPH, MA, president and chief executive officer of the de Beaumont Foundation
    Jun 2 2020
    Public health is sometimes commonly short-handed as all the other factors that lead to maintaining a health society – i.e. “the social determinants of health.” Our national health pandemic has only highlighted the gaps we have in addressing public health challenges in our society – with the dramatic impact it has had on underserved communities. And with record level of unemployment in these same communities and the partisan approach to addressing this pandemic, is there such a thing as a political determinant of health?. In this episode, I speak with Brian Castrucci, president and chief executive officer of the de Beaumont Foundation, a leading voice in health philanthropy and public health practice. Brian leads the de Beaumont Foundation’s efforts to advance policy, build partnerships, and strengthen the public health system to create communities where people can achieve their best possible health.  Listen in as we discuss how public health should change in a post-COVID19 world. Show Notes: Brian Castrucci on LinkedIn Brian Castrucci on Twitter The deBeaumont Foundation Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • Financial Stability of the Healthcare Industry – a Conversation with Michael Krivich, Corporate Healthcare Business & Marketing Strategist

    Financial Stability of the Healthcare Industry – a Conversation with Michael Krivich, Corporate Healthcare Business & Marketing Strategist
    May 28 2020
    Health systems traditionally operate at razor-thin margins, yet have been embracing growth strategies through mergers and acquisitions, or adapting to shifts in care delivery models (from inpatient to outpatient) – all in an effort to stay solvent. Couple that with the rise of the consumer patient, that is also carrying a heavier burden of share of wallet with their healthcare expenses, and it’s clear that the system is already facing a fiscal crisis. Now with the added financial crisis of our national pandemic impacting both patient and provider equally, will the system be able to afford to continue in the same way in a post-COVID19 world? In this episode, I speak with Michael Krivich, corporate healthcare business & marketing strategist. A 30 year veteran in the healthcare industry, Michael has worked in senior leadership positions in hospitals, health systems, GPO, Specialty Pharmacy, and internationally. An internationally recognized influencer, his blog is read in 52 countries. Michael works as an independent consultant for hospital business and marketing strategy. Listen in as we discuss how the fiscal side of healthcare delivery might change in a post-COVID19 world. Show Notes: ·     Michael Krivich on Twitter ·     Michael Krivich on LinkedIn ·     Healthcare Marketing Matters blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
  • Consumerism and Marketing Technology – a Conversation with Carrie Liken, Head of Healthcare Industry at Yext

    Consumerism and Marketing Technology – a Conversation with Carrie Liken, Head of Healthcare Industry at Yext
    May 26 2020
    The topic of consumerism is not new to healthcare – we have been talking about this for more than a decade. The trends in the marketplace are clear - consumers are actively demanding better access and more information so they can make better decisions about their care. While health systems have embraced the use of digital to support this rise of consumerism, you may wonder: is healthcare marketing truly poised to fully understand our customer’s needs? And have we built the right systems in place to support these efforts? In this episode, I speak with Carrie Liken, Head of Healthcare at Yext. Carrie is passionate about the intersection of healthcare and technology, with over 15 years of advanced education and experience in the industry. In her past experience, she helped found the healthcare team at Google, and built an expertise in the digital patient journey and patient acquisition for health systems Listen in as we discuss how healthcare marketing must shift to understand our customers better, and how marketing technology will evolve to support our industry in a post-COVID19 world. Show Notes: Carrie Liken on LinkedIn Carrie Liken on Twitter Yext.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins

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